Marketing Manager (Partner Marketing)

Wolters Kluwer•Chicago, IL

1d•$98,500 - $172,700•Remote

About The Position

The Marketing Manager (Partner Marketing) accelerates Corporate and Legal Compliance’s (CLC) growth by generating demand with and through strategic partners, including resellers, referral partners, and complementary providers. The role serves as the dedicated marketing owner for the CLC partnership channel, translating partnership strategy into joint go-to-market plans, co-marketing campaigns, partner enablement, and measurable commercial outcomes. This position owns the Partner marketing plan, program budget, campaign calendar, and performance reporting. It works closely with Partnership Operations, segment marketing, product marketing, digital marketing, sales, creative teams, shared services, and agencies to ensure partners can effectively sell to, sell through, and sell with CLC while maintaining consistency with direct-to-customer messaging.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent.
Minimum 8 years of experience in partner marketing, channel marketing, B2B marketing, B2C marketing, demand generation, or a related field, or equivalent.
Demonstrated experience with partner or sales enablement.
Integrated campaign planning and execution experience.
Strong project management, stakeholder management, communication, and analytical skills.
Ability to translate strategy into executable plans.
Experience measuring marketing performance and ROI.
Proficiency with Microsoft Office applications.
Experience with Salesforce and a marketing automation platform such as Eloqua or an equivalent solution.
Experience with collaboration and marketing workflow tools such as Microsoft Teams and Kapost, or equivalent tools.

Nice To Haves

Familiarity with partner portals, enterprise partner programs, partner communities, indirect routes to market, marketplace programs, referral or affiliate programs, and marketing development fund processes.

Responsibilities

Own the annual and quarterly partner marketing strategy, portfolio plan, campaign calendar, and program budget.
Apply business and financial acumen in partner conversations to build relationships with marketing leaders.
Assess partner opportunities and recommend right-sized marketing approaches.
Create joint marketing plans with priority partners.
Segment partners by type, maturity, solution area, commercial potential, and readiness.
Partner with Partnership team to support partner onboarding, quarterly planning, and ongoing growth opportunities.
Plan, develop, and execute integrated co-marketing programs that generate partner-sourced and partner-influenced leads, pipeline, cart sales, revenue, and share-of-wallet expansion.
Lead partner marketing activities such as webinars, events, email programs, digital campaigns, marketplace or listing presence, launch support, referral programs, and partner promotions.
Orchestrate campaign delivery across internal shared services, creative resources, marketing operations, digital teams, and external agencies.
Develop scalable partner enablement materials, including pitch decks, one-sheets, sales kits, landing pages, website copy, email and newsletter content, webinar materials, product launch kits, and trade-show assets.
Create reusable toolkits that allow partners to promote CLC offerings consistently and efficiently.
Coordinate with product and segment marketing to adapt approved positioning, messaging, customer insights, and direct-to-customer assets.
Design structured partner onboarding and learning journeys.
Work with internal and external creative resources to deliver high-quality, brand-compliant materials.
Serve as the primary CLC marketing counterpart to the Partnership team and participating partner organizations.
Coordinate priorities, calendars, messaging, and execution with segment, product, digital, sales, BU marketing, creative, legal, and compliance stakeholders.
Facilitate clear roles, decisions, timelines, and escalation paths across joint initiatives.
Align partner marketing and enablement strategies to partner business plans, adoption priorities, retention objectives, and expansion opportunities.
Build strong working relationships with partner stakeholders.
Own partner launch-readiness planning for new partnership offerings.
Coordinate with Partnerships, Product, Sales, Legal, Finance, and Partner Success to confirm launch readiness.
Own the plan and process for measuring partner marketing outcomes and return on marketing investment.
Define and report performance across campaign engagement, partner-sourced and partner-influenced leads, opportunities, pipeline, revenue, cart sales, cross-sell or upsell, and enablement adoption.
Partner with Rev Operations to support lead-to-revenue tracking.
Provide executive-ready partner insights and recommendations.
Use performance insights to optimize campaigns, recommend investment shifts, and communicate results.