Marketing Manager

Visit Corvallis•Corvallis, OR

About The Position

Visit Corvallis is seeking a strategic, creative marketing leader to strengthen its marketing operation and help make Corvallis and Benton County a distinctive, engaging destination brand. The Marketing Manager oversees Visit Corvallis’ marketing ecosystem, working with staff, contracted agencies, vendors, community partners, and other stakeholders. Reporting to the Executive Director, the role serves as a thought partner and operates with substantial independence in day-to-day execution. The position leads brand strategy and creative development; paid media and digital advertising; website strategy, AI, SEO/SEM, and conversion; analytics, campaign measurement, and KPI reporting; public relations and earned media; social media and content strategy; email marketing; creative asset development; influencer and visiting media programs; and visitor-facing content such as the visitor guide. The Manager helps develop the annual marketing plan, maintains the content calendar, identifies creative needs, monitors performance, and promotes experimentation and A/B testing so that data informs future marketing decisions. Visit Corvallis is a small, nimble team. This role offers meaningful ownership of current marketing programming and room to grow into senior marketing strategic leadership. The organization is addressing relatively flat visitor demand while new lodging inventory enters the market, and seeks someone interested in helping the destination stand apart. Approximately 10% annual travel is required, along with some evening and weekend work. The position also requires the ability to lift 35 pounds.

Requirements

At least 5 years of relevant marketing experience.
Experience with content and email marketing creation, distribution, and optimization, combining creative thinking with data analysis.
Understanding of how brand, paid media, earned media, social media, public relations, influencer marketing, and related functions work together.
Prior experience in digital marketing and analytics, including familiarity with A/B testing, paid media, and evaluating marketing performance.
Ability to direct a robust marketing strategy to accomplish brand objectives.
Sound creative judgment and ability to evaluate creative work.
Strong brand, creative, storytelling, writing, and editing skills.
Ability to establish and maintain systems and processes.
Proven communication and relationship-building skills when working with partners, vendors, staff, and community stakeholders.
Ability to work effectively in a small team environment.
Ability to lift 35 pounds.
Some evening and weekend work is required; approximately 10% annual travel is required.

Nice To Haves

Experience marketing a consumer product, brand, commodity, place, food or beverage product, outdoor brand, or other competitive consumer offering.
A creative specialty such as photography, design, writing, video, or creative direction.
Hospitality, tourism, community-facing, consumer packaged goods, agency, or other transferable experience.
Experience in a combination of agency and client-side environments.

Responsibilities

Track marketing programs, including paid and organic social media, paid advertising, content development, media buying, public relations, and influencer marketing.
Coordinate video and photo asset strategies and development, track asset needs, manage media assets, and manage outside creators.
Work with the Executive Director to ensure the brand and communications align with local strategies and partner needs.
Coordinate website and digital marketing editorial content and track and report results monthly and quarterly.
Coordinate and advise agencies, designers, and other creative partners.
Compile and use data to inform strategic marketing decisions; experiment and adapt based on results.
Build and maintain a robust paid and organic social strategy and oversee daily social media management across multiple channels with an outside agency.
Oversee visitor guide creation in collaboration with an agency partner.
Oversee public relations strategy and the contracted PR firm.
Help create and maintain media pitch updates and work with the PR firm on implementation.
Serve as the primary contact for inbound visiting media and influencers.
Coordinate media and influencer visits, track results, and report on return on investment.
Track and report public relations efforts to staff quarterly.
Perform other tasks as assigned.
Travel approximately 10% annually around the region, Oregon, and beyond; work some evenings and weekends.