Marketing Manager

Acela Truck•Bozeman, MT

8d•$27 - $32

About The Position

Acela Truck Company is seeking a creative, organized, and results-driven Marketing Manager to oversee the company's marketing initiatives. The role develops and executes marketing strategies to strengthen brand awareness, support sales objectives, and promote Acela's products across commercial, government, fire and emergency services, and specialty vehicle markets. The ideal candidate combines strategic thinking with hands-on execution and is comfortable managing multiple projects in a fast-paced, technical B2B environment. The successful candidate is self-motivated and adaptable, able to oversee strategic initiatives and day-to-day marketing activities, and willing to learn about Acela's products, customers, and industries. The position requires independently managing marketing projects from planning through execution while working closely with company colleagues and external partners.

Requirements

At least 3 years of professional experience in marketing, communications, digital marketing, or a related field.
Strong writing, editing, and communication skills.
Experience managing social media channels, developing content, and executing marketing campaigns.
Familiarity with website content management, email marketing, SEO, and digital analytics.
Experience creating or coordinating visual content, including photography, video, and graphic design.
Strong organizational and project-management skills, with the ability to manage competing priorities.
Ability to work independently while collaborating with internal teams and external partners.
Strong attention to detail and ability to communicate technical information clearly and accurately.

Nice To Haves

Bachelor's degree in marketing, communications, business, or a related field; equivalent experience will also be considered.
Experience in automotive, commercial vehicles, manufacturing, fire and emergency services, or a related B2B industry.
Familiarity with paid digital advertising, public relations, and trade show marketing.
Experience with marketing automation, content management, and creative software.

Responsibilities

Develop and execute marketing plans aligned with company objectives and sales priorities.
Maintain consistent brand messaging, positioning, and visual identity across marketing channels.
Plan and coordinate marketing campaigns, product announcements, and promotional initiatives.
Collaborate with company leadership, Sales, dealers, and external partners to support marketing objectives.
Develop and manage content across relevant social media platforms, including planning, scheduling, publishing, and community engagement.
Write and edit marketing copy for social media, blogs, newsletters, product materials, and other communications.
Produce and coordinate photography, video, graphics, and other digital marketing assets.
Identify opportunities to showcase company products, customer applications, events, and other activities.
Manage website content, updates, and ongoing improvements.
Develop and implement SEO initiatives to support website visibility and organic traffic.
Create and distribute email newsletters and marketing campaigns.
Maintain accurate and up-to-date product and company information across digital channels.
Monitor digital marketing performance and identify opportunities for improvement.
Develop and maintain brochures, flyers, spec sheets, presentations, signage, and other marketing collateral.
Support product launches and promotional initiatives by creating marketing materials.
Coordinate marketing resources and requests from Sales, dealers, and partners.
Work with internal teams to ensure marketing materials accurately represent product features and capabilities.
Plan and coordinate marketing activities for trade shows, conferences, demonstrations, and company events.
Manage event-related promotional materials, communications, and marketing logistics.
Develop press releases and coordinate media outreach and public relations activities.
Support marketing partnerships and co-marketing opportunities with dealers and industry partners.
Monitor and report on marketing performance across digital channels and campaigns.
Track key performance indicators and evaluate the effectiveness of marketing initiatives.
Manage marketing calendars, project timelines, budgets, and vendor relationships.
Research industry trends, competitors, and emerging marketing opportunities.
Recommend improvements to marketing activities based on performance and business objectives.