Senior Marketing Manager
About The Position
Sprig is hiring a hands-on, player-coach Marketing Manager to own key marketing programs and lead an execution-focused team. The role runs marketing programs across events, content, and campaigns while managing the Marketing Associate, Marketing Events Lead, and Research Partners—UX research experts who represent Sprig in the research community. Reporting to the Chief Revenue Officer, the role partners closely with Sales, Customer Success, and Product to generate enterprise pipeline, strengthen Sprig’s position as an AI-native alternative to legacy survey tools, and create experiences for research and product leaders. The position is hybrid, with four days per week at Sprig’s San Francisco headquarters and Wednesdays working from home.
Requirements
- 5–7+ years of B2B SaaS marketing experience, ideally selling into enterprise.
- 1–2+ years of experience managing, mentoring, or leading others, with a hands-on player-coach approach.
- Experience across field or event marketing, content, and demand generation, with a track record of turning programs into pipeline.
- Strong project management skills and ability to manage multiple programs, deadlines, and stakeholders.
- Comfort working with data to measure performance and adjust quickly.
- Excellent communication and cross-functional collaboration skills, including with Sales.
- Hands-on operating style and ability to thrive in a fast-moving, high-growth startup.
- Curiosity about using AI tools to work faster and produce better work.
- Ability to travel up to 10%.
Nice To Haves
- Experience marketing to Product, UX, Design, or Research buyers.
- Community-driven or practitioner marketing experience.
- Experience at a Series A–D company.
Responsibilities
- Own an integrated marketing plan across events, content, and campaigns to generate qualified enterprise pipeline.
- Partner with Sales and BDRs to align programs with target accounts and improve conversion of marketing-sourced pipeline.
- Track performance through attribution and reporting, and optimize customer acquisition cost and return on investment.
- Lead messaging and positioning across the website, events, content, and sales collateral.
- Partner with Product on launches and create sales enablement materials, including one-pagers, decks, and competitive battlecards.
- Manage and develop the Marketing Associate and Marketing Events Lead by setting priorities, coaching, providing regular feedback, and supporting career growth.
- Direct and coordinate Research Partners, including planning thought leadership, speaking engagements, dinners, and roundtables, and aligning their work with pipeline goals.
- Establish team operating rhythms, including editorial and event calendars and weekly priorities.
- Manage the marketing budget and align spending with revenue targets.
- Oversee the event portfolio, including executive dinners, regional events, conferences, and the Sprig Experience Research Summit.
- Turn events and Research Partner content into repeatable pipeline programs.
- Develop content and thought leadership, including blogs, webinars, case studies, and social content, for research and product leaders.
Benefits
- Competitive salary.
- Competitive employee equity.
- 401K program.
- Medical, dental, and vision benefits.
- FSA/HSA benefits.
- $175 per month commuter benefit.
- Additional wellbeing benefits.
- Flexible paid time off.
- Paid parental leave.
- Professional development stipend.
- Hybrid office policy.
- Lunch and dinner daily.
- Company-sponsored social events.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
