Senior Field Marketing Manager
About The Position
The Senior Field Marketing Manager leads an integrated, industry-led field marketing motion for high-priority Commercial accounts. The role connects target accounts with campaigns, events, and programs designed to advance pipeline, using ABM strategy and industry insight alongside hands-on execution. Programs span regional events, executive programs, digital campaigns, and personalized account sequences, with performance measured by pipeline influence and revenue contribution. The manager develops and executes tiered ABM programs by industry vertical, partners with Sales, RevOps, and Product Marketing on account selection and campaign alignment, and serves as a day-to-day marketing partner to Sales and BDR leadership. The role also manages the regional event calendar, field marketing budget, campaign KPIs, attribution, reporting, marketing automation, and AI-enabled execution.
Requirements
- 6 to 8 years of progressive experience in field marketing or demand generation within a B2B SaaS or enterprise technology company.
- Hands-on experience building and running 1:Few and 1:Many ABM programs.
- Demonstrated success driving sourced and influenced pipeline and connecting campaigns to revenue outcomes.
- Direct experience working with Commercial and/or Enterprise sales teams on territory planning, account selection, and campaign alignment.
- Strong proficiency with Pardot, HubSpot, or Marketo and Salesforce.
- Experience with an intent data or ABM platform such as 6sense, Demandbase, or Revic.
- Strong project and program management skills, including the ability to manage multiple campaigns simultaneously without losing detail.
- Analytical and data-fluent, with the ability to build reports, interpret attribution data, and confidently present pipeline performance.
- Ability to operate independently, prioritize in a fast-moving environment, and drive programs from idea to results.
- Experience managing project timelines and reporting on performance.
Responsibilities
- Design and own tiered 1:Few and 1:Many ABM programs by industry vertical, partnering with Sales and RevOps to prioritize target accounts using intent signals.
- Build personalized, multi-touch campaign sequences across outbound, direct mail, digital, and executive programs to move accounts through the pipeline.
- Develop integrated campaigns for priority industry verticals in partnership with Product Marketing, translating positioning into programs addressing ICP business challenges.
- Identify and activate industry events, associations, trade publications, and communities to build brand relevance and pipeline.
- Own Commercial segment program strategy across new-logo and expansion pipeline, selecting the appropriate mix of roundtables, conferences, webinars, and VIP dinners.
- Partner day to day with Sales and BDR leadership, enable teams on campaign context and follow-up cadences, and lead regular pipeline attribution reviews.
- Plan and execute a regional event calendar covering owned events, third-party trade shows, executive roundtables, roadshows, and virtual programs tied to pipeline goals.
- Own pre-event account selection, post-event follow-up playbooks, and BDR enablement to maximize event ROI.
- Manage the field marketing budget and define campaign KPIs, including sourced and influenced pipeline, MQL-to-SQL conversion, cost per opportunity, and event ROI.
- Use Dreamdata for multi-touch attribution and build dashboards to present performance to marketing and sales leadership regularly.
- Optimize marketing automation platforms for segmentation, campaign automation, and reporting.
- Use AI tools to accelerate content personalization, campaign sequencing, and performance analysis.
- Manage multiple project timelines and campaigns and report on program performance.
Benefits
- Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member.
- 11 paid holidays.
- Two Give Back Days.
- National medical plan.
- Dental and vision coverage.
- Paid maternity leave.
- Paid paternity leave.
- HSA and Flex benefits.
- Employer-sponsored short-term and long-term disability.
- Discounts to volunteer plans to meet family needs.
- 401(k) with a company match.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
