Field Marketing Senior Manager
About The Position
As a Field Marketing Senior Manager, you'll lead regional marketing strategies that drive brand awareness, guest engagement, and sales growth across your assigned markets. By translating enterprise priorities into locally relevant marketing programs, you'll help strengthen our connection with Guests, support restaurant performance, and ensure the Whataburger brand remains a meaningful part of the communities we serve. In this role, you'll Make a Difference by creating strategies that drive measurable business results and elevate the Guest experience. You'll Serve with Heart by building authentic relationships with restaurant teams, community partners, and local stakeholders. You'll Win as One by collaborating across Marketing, Operations, and cross-functional teams to deliver impactful campaigns and initiatives. And you'll Move Forward Boldly by leveraging insights, innovation, and strategic thinking to maximize marketing effectiveness and strengthen brand relevance across the region.
Requirements
- Bachelor's degree or equivalent work experience.
- 6+ years of experience in marketing, field marketing, brand marketing, or related disciplines.
- Experience developing and executing marketing strategies and campaigns.
- Experience managing budgets and marketing investments.
- Experience analyzing performance metrics and business results.
- Experience leading, coaching, and developing teams.
- Strong project management and organizational skills.
- Strong communication and presentation skills.
- Ability to influence and collaborate across cross-functional teams.
- Strategic thinking with strong business acumen.
- Ability to adapt to and learn the technology platforms, systems, applications, and equipment used in the role.
Nice To Haves
- Experience supporting restaurant, retail, hospitality, or consumer-facing brands.
- Experience leading multi-market or regional marketing initiatives.
- Experience with Local Store Marketing (LSM) programs.
- Experience managing agency and media partnerships.
- Experience building community engagement strategies.
- Experience developing data-driven marketing recommendations.
- Experience balancing brand priorities with local market needs.
- Experience working in a fast-paced, growth-oriented organization.
Responsibilities
- Develop and execute regional marketing strategies.
- Lead integrated marketing campaigns across assigned markets.
- Serve as a regional brand ambassador and community partner.
- Identify local marketing opportunities that drive traffic and sales.
- Partner with Operations to support restaurant performance goals.
- Evaluate campaign effectiveness and optimize results.
- Translate performance data into actionable recommendations.
- Manage regional marketing budgets and forecasts.
- Ensure brand consistency across local initiatives.
- Build relationships with media, community, and business partners.
- Lead, coach, and develop marketing team members.
- Align regional initiatives with enterprise priorities.
- Perform other duties as assigned.
Benefits
- Competitive Weekly Pay
- Bonus Program
- Company Vehicle, Cell Phone, and Laptop
- 5 weeks of PTO Starting on Day One
- Paid Corporate Holidays
- Paid Parental Leave
- 401(k) match $1/$1 up to 4%
- Competitive Medical, Dental, and Vision Benefits
- Short-term and Long-term Disability Benefits
- Opportunities for Career Development and Growth
- Whataburger Family Foundation - Scholarship Program (dependents also eligible) and Hardship Grant Assistance
- Discounted Meals for You and a Guest
- Cell Phone Service Discounts
- Computer & Software Discounts
- Fitness / Gym Discounts
- Awards and recognition for all you do
- Retirement Celebration Program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
