Senior Field Marketing Manager

KLA•Milpitas, CA

2d•Onsite

About The Position

The Senior Field Marketing Manager is responsible for driving customer penetration, product adoption, and market share growth across strategic accounts, regions, and technology segments. The role serves as the primary link between customers and the division, translating customer requirements, competitive dynamics, and market opportunities into actionable strategies that accelerate business growth. This individual partners closely with Product Marketing, Sales, Applications Engineering, Service, and Business Unit teams to develop and execute customer engagement strategies, remove barriers to adoption, and ensure successful commercialization of new and existing products. The role combines deep technical credibility, business acumen, and customer-facing leadership to influence both customer decisions and internal investment priorities.

Requirements

BS/MS/PhD in Electrical Engineering, Materials Science, Physics, Mechanical Engineering, or related technical field.
8-15 years of semiconductor industry experience.
Experience in Field Marketing, Applications Engineering, Product Marketing, Process Engineering, Technical Sales, or related customer-facing roles.
Strong understanding of semiconductor manufacturing processes and process-control technologies.
Demonstrated ability to influence customer decisions and lead complex cross-functional initiatives.

Nice To Haves

Experience with metrology, inspection, process control, or yield management solutions.
Knowledge of Logic/Foundry, DRAM, NAND, Advanced Packaging, or specialty semiconductor manufacturing.
Strong presentation, communication, and negotiation skills.
Experience managing strategic customer engagements and product adoption programs.
Proven ability to balance technical depth with business objectives.
Strong analytical and strategic planning capabilities.

Responsibilities

Develop and execute customer penetration and adoption strategies for assigned strategic accounts or regions.
Identify growth opportunities and drive plans to increase market share, revenue, and product utilization.
Build comprehensive account strategies aligned with customer technology roadmaps and business priorities.
Serve as the primary marketing owner for assigned customers and market segments.
Develop strong relationships with technical, operational, and business stakeholders within customer organizations.
Lead customer engagements including technical reviews, executive reviews, roadmap discussions, and strategic planning sessions.
Understand customer challenges, technology inflections, and investment priorities.
Influence customer decisions through value-based discussions and differentiated solution positioning.
Drive successful adoption of new products, technologies, and workflows.
Coordinate customer evaluations, pilot programs, demonstrations, and proof-of-concept activities.
Track adoption milestones and proactively address barriers that may delay customer deployment.
Work with field and factory teams to ensure successful execution of strategic customer programs.
Gather, analyze, and communicate customer feedback, market trends, and competitive intelligence.
Identify emerging market opportunities and customer needs.
Provide recommendations to Product Marketing and Engineering teams regarding roadmap priorities and product enhancements.
Monitor competitor activities and develop strategies to strengthen competitive positioning.
Lead cross-functional teams to execute strategic customer initiatives.
Coordinate activities between Sales, Applications Engineering, Product Marketing, Service, Manufacturing, and Engineering organizations.
Drive alignment on customer priorities and business objectives.
Escalate and resolve issues that impact customer satisfaction, product adoption, or revenue growth.
Support revenue forecasting and opportunity planning for assigned customers and segments.
Develop business cases to support customer investments and adoption programs.
Track progress against penetration, adoption, and market share objectives.
Drive closure of high-priority commercial and technical opportunities.
Maintain deep understanding of semiconductor manufacturing trends, process challenges, and emerging technologies.
Serve as a subject matter expert for assigned technology areas and customer segments.
Represent the division at customer events, industry conferences, and internal strategy reviews.