Senior Field Marketing Manager

adjoe•Boston, MA

About The Position

adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue. At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.

Requirements

  • Proven track record owning a regional event program end to end.
  • Senior event/field marketing background within tech, B2B SaaS, AdTech, or a fast-paced agency environment.
  • Owned a full regional program, including roadmap, budget, and outcomes.
  • Experience reporting directly to the Director of Marketing, US.
  • Comfortable running the floor plan as well as presenting the roadmap to leadership.
  • Experience negotiating and building partnerships with confidence.
  • Experience managing and optimizing a US events budget.
  • Metrics-driven and ability to turn data into action.
  • Ability to think in systems and build scalable processes.
  • Ability to manage complex projects and relationships calmly.
  • Ability to communicate strategy and expectations clearly across functions.

Nice To Haves

  • Experience in AdTech or mobile advertising.

Responsibilities

  • Build the US event strategy together with leadership and lead its hands-on execution, ensuring events drive business growth and strengthen adjoe's brand positioning in the market.
  • Drive meaningful pipeline across both of adjoe's lines of business: supply, where app publishers monetize and scale with Playtime and Arcade, and demand, where advertisers grow with adjoe Ads.
  • Align regularly with senior stakeholders across Marketing, Sales, Product, and Leadership to ensure events ladder up to strategic priorities.
  • Track performance and follow up with internal teams so that pipeline and lead goals are genuinely owned and delivered rather than assumed.
  • Build and evolve the US event roadmap in close collaboration with leadership, choosing the right formats, audiences, and channels to drive measurable results.
  • Ensure flawless execution across all event types, from logistics and branding to experience design and post-event impact reporting.
  • Serve as the primary point of contact for key conference and co-marketing partnerships, managing negotiations, sponsorship agreements, and long-term opportunities.
  • Manage and optimize the US events budget, making high-impact decisions on where and how to invest for maximum ROI.
  • Act as a senior voice for the brand externally, building lasting relationships with conference organizers, local networks, and industry peers.
  • Set success criteria before an event and track ROI across the full lifecycle, evaluating performance rather than activity.
  • Use data to reallocate spend, retire formats that don't return, and independently optimize processes and results.
  • Build scalable processes, playbooks, templates, and workflows that improve event quality, efficiency, and attendee experience across teams and regions.
  • Manage complex projects and relationships calmly when timelines are tight or priorities shift.
  • Communicate strategy and expectations clearly across functions.
  • Lead with ownership and clarity, making things happen and keeping stakeholders informed.

Benefits

  • Programs that have real impact on how 250+ people across 7 offices join, grow, and perform.
  • Operate in a high-velocity environment where you design, test, and iterate on people programs with the same mindset as a product team.
  • Work in a culture where feedback is honest, collaboration is real, and your ideas get heard.
  • Grow alongside a diverse, global team of 250+ people from over 40 countries.
  • Build meaningful programs, celebrate the people behind the product, and bring your energy to a team that genuinely enjoys what they do.
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