Senior Field Marketing Manager

Siteimprove•Minneapolis, MN

About The Position

The Senior Field Marketing Manager owns field marketing for Siteimprove’s Government segment, its largest market. This hands-on role partners closely with the Public Sector VP of Sales and Government sales team to build integrated campaigns for priority federal, state, and local government accounts. Campaigns are activated through conferences, executive roundtables, speaking engagements, webinars, digital programs, and high-touch account sequences, with performance measured by pipeline influence and revenue contribution. The role develops Government demand-generation programs and quarterly field plans aligned to territory priorities, pipeline gaps, and revenue targets. It manages new-logo and expansion programs, enables Sales and BDR teams, and leads pipeline reviews. The manager also owns a high-volume regional event calendar and the end-to-end execution of events, while ensuring public-sector gift and ethics rules are followed. The position owns the Government field marketing budget, campaign KPIs, attribution, and regular performance reporting to marketing and sales leadership. It also optimizes marketing automation and uses AI tools to support personalization, campaign sequencing, and performance analysis.

Requirements

4–5 years of progressive experience in field marketing or demand generation within a B2B SaaS or enterprise technology company.
Demonstrated success driving sourced and influenced pipeline and connecting campaigns to revenue outcomes.
Direct experience working with Enterprise sales teams on territory planning, account selection, and campaign alignment.
Strong proficiency with Pardot, HubSpot, or Marketo and Salesforce.
Experience with an intent data or ABM platform such as 6sense, Demandbase, or Revic.
Excellent event, project, and program management skills, including managing multiple campaigns simultaneously without losing detail.
Analytical and data-fluent, with the ability to build reports, interpret attribution data, and present pipeline performance.
Ability to operate independently, prioritize in a fast-moving environment, and drive programs from idea to results.
Experience managing project timelines and reporting on performance.

Nice To Haves

Experience building industry vertical campaigns.
Background running executive programs such as EBCs, VIP roundtables, or advisory boards targeting C-suite and VP-level enterprise buyers.
Experience using AI tools to accelerate campaign execution and personalization at scale.

Responsibilities

Develop and execute integrated, multichannel demand-generation campaigns for the Government segment.
Partner with Product Marketing to tailor messaging to government audiences, agency priorities, and fiscal-year timing.
Build account-based plays with Sales for priority agencies, using intent data to prioritize and personalize outreach.
Build quarterly field plans with the Government sales team based on territory priorities, pipeline gaps, and revenue targets.
Design program mixes for new-logo and expansion pipeline, including roundtables, conferences, webinars, and VIP dinners.
Enable Sales and BDR teams on campaign context, target account lists, and follow-up cadences; lead regular pipeline reviews.
Plan and run a high-volume event calendar, including owned events, conferences, trade shows, executive roundtables, roadshows, and virtual programs.
Manage events end to end, including sponsorships, vendors, logistics, and onsite execution, while observing public-sector gift and ethics rules.
Drive event ROI through account targeting, meeting setting, BDR enablement, and post-event follow-up.
Own the Government field marketing budget and define campaign KPIs, including sourced and influenced pipeline, MQL-to-SQL conversion, cost per opportunity, and event ROI.
Use AI tools and dashboards for multi-touch attribution and regularly present performance to marketing and sales leadership.
Optimize marketing automation for segmentation, campaign automation, and reporting.
Use AI tools to accelerate content personalization, campaign sequencing, and performance analysis.

Benefits

Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member.
Paid holidays.
Volunteer leave.
Parental leave.
Step Back In program to support a smooth transition back to work.
Medical coverage.
Dental coverage.
Vision coverage.
Health Savings Account (HSA).
Flexible Spending Accounts (FSA).
Employer-paid life and disability insurance.
Employee assistance programs.
Virtual care.
Wellness resources.
401(k) with company matching contributions.
Life and AD&D insurance.
Financial wellness resources.