Marketing Manager Jobs

About The Position

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5–7 years of marketing experience.
• Proven track record developing and executing successful multi-channel marketing campaigns.
• Experience managing marketing budgets and demonstrating ROI.
• Proficiency with digital marketing tools and platforms, such as Google Analytics, Google Ads, and LinkedIn Campaign Manager.
• Experience with CRM systems, particularly Salesforce.
• Knowledge of marketing automation platforms such as HubSpot, Eloqua, or similar.
• Strong understanding of SEO, SEM, email marketing best practices, and social media strategies.
• Proficiency in MS Office Suite, including Word, Excel, and PowerPoint.
• Experience with event management platforms and registration systems.
• Excellent written and verbal communication skills.
• Strong project management skills and ability to manage multiple priorities.
• Creative, data-driven, analytical, and strategic approach, with problem-solving skills and attention to detail.
• Strong organizational skills and ability to balance strategic planning with tactical execution.
• Self-motivated, results-oriented, collaborative, adaptable, proactive, and able to work independently with minimal supervision.
• Strong interpersonal skills and ability to build relationships with diverse stakeholders.
• Passion for healthcare innovation and industry advancement.
• Ability to travel 20–30%; attend on-site events; and work extended, evening, or weekend hours when required during critical campaign launches and events.

Nice To Haves

• Familiarity with design tools such as Adobe Creative Suite.
• Understanding of healthcare supplies, medical device, and/or pharmaceutical industries.
• Familiarity with US and LATAM healthcare markets.
• Knowledge of B2B marketing strategies and buyer personas in healthcare sectors.
• Awareness of industry regulations and compliance considerations in marketing communications.
• Bilingual in English and Spanish or English and Portuguese.
• Experience marketing events in LATAM markets.
• Background in pharmaceutical, medical device, or healthcare services marketing.
• Professional marketing certifications, such as Google Analytics, HubSpot, or Digital Marketing Institute certifications.
• Experience with account-based marketing (ABM) strategies.
• Knowledge of marketing attribution models and advanced analytics.

Responsibilities

• Develop and execute annual marketing plans for WHX Miami and CPHI Americas aligned with business objectives and revenue targets.
• Conduct market research and competitive analysis, define exhibitor and attendee segments, establish KPIs, and manage budgets to optimize campaign ROI.
• Lead digital marketing, including website management, SEO/SEM, email, social media, marketing automation, lead nurturing, and analytics.
• Develop content strategies and calendars for blogs, case studies, whitepapers, videos, and thought leadership, and improve event website user experience and conversion paths.
• Design and execute integrated digital, print, and experiential marketing campaigns.
• Develop exhibitor recruitment campaigns with sales teams and attendee acquisition and registration campaigns for healthcare and pharmaceutical audiences.
• Manage segmented email programs and paid advertising on platforms such as Google Ads, LinkedIn, programmatic display, and industry publications.
• Develop promotional partnerships and co-marketing opportunities with industry associations and media partners.
• Maintain brand consistency; develop event positioning, key messages, value propositions, and marketing collateral.
• Manage public relations and media outreach, including press releases, media kits, and journalist engagement.
• Oversee event branding, signage, and on-site marketing presence.
• Partner with sales, conference programming, operations, and international teams to coordinate marketing and event promotion.
• Manage relationships with external agencies, vendors, and contractors, and engage advisory boards and industry partners for insights and validation.
• Track website traffic, lead generation, conversion rates, ROI, registration trends, and other campaign metrics; provide regular performance reporting.
• Use CRM and marketing automation platforms to track leads and attribution, conduct post-event analysis, and recommend future strategies.
• Monitor competitor activity and industry trends to inform decisions.
• Develop pre-show, at-show, and post-show marketing strategies and on-site activations.
• Coordinate show promotions, giveaways, engagement activities, event app content, and push notifications.
• Support on-site event marketing during WHX Miami and CPHI Americas.

Benefits

• Up to four days per year for volunteering, with charity match funding available.
• Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
• 15 days PTO, increasing to 20 days after three years and 25 days after six years.
• 10 national holidays, a birthday leave day, and the opportunity to work from almost anywhere for up to four weeks a year.
• 401(k) match.
• Health, vision, and dental insurance.
• Parental leave.
• Employee stock purchase plan offering company shares at a minimum 15% discount.
• Employee assistance program support, mental health first aiders, and free access to a wellness app.
• Global awards and recognition programs.
• Welcoming community with in-person and online social events, colleague groups, and networks.
• Support for internal career moves and opportunities to collaborate with teams around the world.