Senior Marketing Manager - Academics & Society

Intuitive•Sunnyvale, CA
•$169,600 - $271,000•Remote

About The Position

The Senior Marketing Manager, Academics will work directly with academic medical centers to drive formal endorsements, standardized training, and programmatic best practices. The role supports C-suite alignment, curriculum adoption, and academic medical centers’ tripartite missions by using clinical data, peer-reviewed research, and faculty advocacy to establish da Vinci and Ion as standards of care. Working across Marketing, Product, Digital, Customer Training, Key Accounts, Clinical, and other internal teams, the position aligns academic and society strategies to promote training standardization, faculty mentorship, and sustainable procedural growth. This includes integrating da Vinci curricula, benchmarking resident training, publishing training protocols, establishing evidence-based training approaches, and supporting the adoption of technologies such as Force Feedback, Case Insights, Telepresence, and Dual Console. The role builds relationships and collaborations with hospital leaders, department chairs, division chiefs, program directors, faculty, and other academic stakeholders. It also develops engagement platforms, influencer networks, mentorship opportunities, and success stories to support technology adoption, academic education, and growth across da Vinci 5, SP, and Ion.

Requirements

  • Bachelor’s degree in marketing, business, health sciences, or a related field.
  • At least 10 years of marketing, partnership, or program management experience in the healthcare or medical device industry, focused on academic, clinical, or society engagement.
  • Demonstrated success building strategic partnerships with academic institutions and/or professional societies.
  • Proven ability to drive curricular development and educational initiatives in a matrixed environment.
  • Excellent verbal and written communication skills, including the ability to engage and influence stakeholders from senior society leaders to residents and fellows.
  • Proficiency in market and data analysis and the ability to translate insights into targeted strategies.
  • Strong record of managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.
  • Willingness to travel for academic site visits, trade shows, society events, and other business needs; travel is 50%.

Nice To Haves

  • Advanced degree such as an MBA or MPH.
  • Experience and strengths in strategic thinking, relationship management, cross-functional collaboration and influence, innovation and adaptability, and healthcare education.

Responsibilities

  • Build and execute Academic Total Program Observations across major Academic Medical Centers.
  • Develop and execute Academic IDN Summits across major healthcare networks.
  • Develop and execute academic engagement platforms, including executive forums, national user conferences, and peer-to-peer education.
  • Work with the Academic Key Accounts team to build and execute influencer marketing across healthcare systems.
  • Position early-practice academic medical center alumni as da Vinci champions, influencers, and thought leaders.
  • Develop academic faculty key opinion leaders who can influence Program Directors and promote programmatic adoption of da Vinci.
  • Integrate thought leaders into local peer-to-peer events and key sessions at Intuitive 360, CONNECT, and society symposia.
  • Develop scalable strategies to support da Vinci-trained residents and fellows as they enter early-practice roles and build da Vinci and Ion practices, including early-practice mentorship events.
  • Collaborate with the Market Activation and Outreach Team to help academic medical centers develop and deploy messaging about the impact of da Vinci surgery and Ion bronchoscopy.
  • Share academic success stories and case studies on resident training best practices, benign procedure integration, and da Vinci 5 in academia.
  • Support da Vinci curriculum integration, resident training benchmarking, training-protocol publication, and scalable training practices with key faculty.
  • Establish evidence-based training standards and scalable strategies for Force Feedback, Case Insights, Telepresence, and Dual Console integration at leading Academic Medical Centers.
  • Build collaborations with hospital leaders, department chairs, division chiefs, and program directors to accelerate multispecialty adoption and research.
  • Collaborate with Academic Key Customer Directors and internal Clinical, Product, Digital, Customer Training, and MSL teams to scale faculty development, resident support, and benign procedural adoption.
  • Work with US Product Marketing teams to expand cross-specialty adoption of da Vinci 5, SP, and Ion by incorporating new advancements into academic strategies.

Benefits

  • Market-competitive compensation package including base pay, incentives, benefits, and equity.
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