Marketing Manager

D.R. Horton•Tampa, FL

20d

About The Position

D.R. Horton, Inc. is hiring a Marketing Manager to plan and implement divisional marketing initiatives that support home sales, lead generation, community visibility, and brand consistency. The role manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations, Corporate Marketing, and external vendors to support divisional business objectives. The position supervises two or more employees and may include other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related field.
Minimum of 5 years of marketing experience.
Experience managing advertising campaigns, digital marketing initiatives, and vendor relationships.
Knowledge of marketing principles, advertising strategies, digital marketing platforms, branding standards, and lead generation practices.
Skills in project coordination, campaign management, vendor management, budget administration, and marketing performance analysis.
Strong computer skills, including proficiency in Microsoft Office applications and the ability to learn new programs and systems quickly.
Ability to understand and carry out instructions provided in written and oral form or through DRH applications.
Ability to sit for the majority of an 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Close and peripheral vision are required.

Nice To Haves

Experience in residential homebuilding, real estate, retail, or consumer-focused marketing.

Responsibilities

Develop and implement divisional marketing plans, advertising strategies, and promotional campaigns.
Coordinate the creation, approval, and distribution of marketing materials, including brochures, signage, flyers, digital advertisements, email campaigns, and sales support materials.
Manage divisional digital marketing activities, including website updates, online listings, paid advertising campaigns, email marketing, social media coordination, and lead generation programs in partnership with Corporate Marketing.
Monitor and evaluate campaign performance, website traffic, lead conversion metrics, and advertising effectiveness; identify trends and recommend adjustments.
Manage relationships with advertising agencies, printers, photographers, digital vendors, signage providers, and other external partners to ensure projects are completed on schedule and within budget.
Review and maintain marketing budgets, process invoices, track expenditures, and ensure activities comply with approved budgets and purchasing procedures.
Collaborate with Sales, Construction, Land, and Operations teams on community openings, inventory home marketing, and market-specific sales initiatives.
Ensure marketing materials, advertisements, and communications comply with company branding standards, Fair Housing requirements, licensing regulations, and applicable legal guidelines.
Analyze competitive market activity, consumer trends, and local market conditions to help leadership evaluate marketing opportunities and positioning strategies.
Contribute to the strategic planning and execution of new community launches.
Manage community product mix to optimize market appeal and streetscape diversity.
Assist with promotional events, realtor functions, and other marketing activities to increase brand awareness and community engagement.
Prepare and deliver reporting, tracking, and performance analysis.
Support MLS-related activities.
Conduct business professionally and ethically to serve customers and increase company goodwill and profit.
Supervise two or more employees.