Sr Commercial Marketing Manager
About The Position
The Sr Commercial Marketing Manager develops and implements strategies to promote company growth and awareness across T-Mobile’s prepaid consumer base, with a focus on increasing revenue per account (ARPA). The role develops strategies and campaigns for prepaid services and products, taking into account market dynamics, consumer patterns, competitive actions, and retailer and channel considerations. The manager partners with internal and external groups—including Market Intelligence, Product, Data/Analytics, Offers, Retail, Marketing, and Operations—to define and implement strategic direction. The role leads discovery for new opportunities and presents recommendations and results to senior leadership. It offers an opportunity for an analytical, creative, and innovative professional to identify solutions and deliver projects in a large, supported environment. The position requires a bachelor's degree and marketing experience in one or more of the following categories: software or hardware, web, telecommunications, consumer electronics, or consumer packaged goods. A master's or advanced degree is preferred. Travel is required less than 10% of the time. The role is not DOT-regulated and is not safety-sensitive. National base pay range: $109,300–$197,200. Total target cash earnings opportunity: $131,160–$236,640, combining base salary and annual incentive opportunity at target performance. Actual pay and incentive payouts may vary based on factors including location, qualifications, experience, individual performance, and company results. T-Mobile describes benefits including medical, dental, and vision insurance; a flexible spending account; 401(k); employee stock grants and stock purchase plan; paid time off and up to 12 paid holidays; paid parental and family leave; family-building benefits; back-up care and childcare subsidy; tuition assistance and college coaching; disability and insurance coverage; mobile service and home internet discounts; pet insurance; and commuter and transit programs. Eligibility varies by benefit. The company also describes career-growth opportunities and an annual bonus or periodic incentive for eligible regular, non-temporary employees.
Requirements
- Bachelor's degree.
- Marketing experience in at least one of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
- Knowledge and abilities in offer and promotion strategy; segmentation and targeting; measurement, KPIs, and test-and-learn; lifecycle and retention marketing; cross-functional partnership and project management; and critical thinking and storytelling with data.
- At least 18 years of age.
- Legally authorized to work in the United States.
Nice To Haves
- Master's or advanced degree.
- Experience driving strategy cross-functionally.
- Experience analyzing customer, business, and industry data to drive business performance.
- Prepaid knowledge or experience.
Responsibilities
- Develop and implement strategies to improve customer experience and drive subscriber and revenue growth.
- Define target audiences, value propositions, and reasons to believe by analyzing usage signals, propensity models, and customer insights and developing use cases.
- Use data analytics and customer and business insights to develop marketing strategies, articulate market opportunities, and recommend a path forward to senior leadership.
- Collaborate with product, business, deployment, and go-to-market teams to plan and implement campaigns across outbound, digital, and retail channels.
- Contribute to adoption of new targeting capabilities, such as propensity models and agentic offer engines.
- Manage multiple priorities in a fast-paced, changing environment.
- Test, measure, and iterate on strategies and campaigns.
- Track business performance against KPIs, prepare contingencies, and develop plan iterations in a competitive environment.
- Contribute to a collaborative team culture through mentoring, feedback, and knowledge sharing.
- Lead discovery of new opportunities and present recommendations and results to senior leadership.
Benefits
- Medical, dental, and vision insurance.
- Flexible spending account.
- 401(k).
- Annual stock grant and employee stock purchase plan.
- Paid time off and up to 12 paid holidays.
- Paid parental and family leave.
- Family-building benefits, back-up care, enhanced family support, and childcare subsidy.
- Tuition assistance and college coaching.
- Short- and long-term disability coverage.
- Voluntary AD&D, accident, life, disability, and long-term care coverage.
- Mobile service and home internet discounts for eligible employees.
- Pet insurance for eligible employees.
- Commuter and transit programs for eligible employees.
- Annual bonus or periodic sales incentive or bonus for eligible employees.
- Access to free, year-round money coaches.
- Career-growth opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
