Commercial Marketing Manager

Lumicell•Waltham, MA

About The Position

Lumicell is seeking a hands-on Commercial Marketing Manager to build on the company’s initial commercial launch and develop and execute programs that drive adoption, increase utilization, and grow revenue for its approved product. The role translates commercial strategy into coordinated, compliant execution across product marketing, sales enablement, physician education, KOL engagement, market development, and marketing operations. The manager will own marketing planning and cross-functional execution, support field teams with tools and training, develop product messaging and commercialization programs, and coordinate physician education and KOL activities. The position also establishes repeatable marketing operations and supports budgeting, forecasting, demand generation, digital marketing, campaign management, congresses, and other market-facing activities. Success involves clear planning and reporting, progressing launch-readiness and sales-enablement materials through reviews, using stakeholder insights to guide go-to-market recommendations, and supporting measurable product adoption, utilization, and revenue growth.

Requirements

Bachelor’s degree.
At least 5 years of relevant marketing experience in medical devices, surgical products, life sciences, or healthcare.
Experience in product marketing, marketing strategy, and downstream commercialization activities.
Working knowledge of Voice of Customer, campaign management, demand generation, market segmentation, digital marketing, competitive analysis, and strategy development.
Excellent written and verbal communication skills and strong presentation capabilities.
Strong analytical, planning, and project-management skills, including the ability to manage multiple priorities and cross-functional dependencies.
Understanding of regulatory and legal requirements related to marketing clinical products.
Ability to succeed in a fast-paced, growing organization and operate with a high level of ownership.

Nice To Haves

Breast health or oncology experience.
Experience with KOL management, physician engagement, and market-facing educational programs.
Experience supporting product launches or early commercialization in a startup or growth-stage environment.
Knowledge of forecasting, budgeting, and business-planning processes.
Pharmaceutical environment experience, particularly navigating regulatory and compliance requirements for marketing and educating stakeholders about an approved drug product.

Responsibilities

Own the marketing project plan and track priorities, deadlines, dependencies, decisions, and risks.
Translate annual marketing strategy into actionable workstreams, deliverables, and performance measures.
Coordinate with Sales, Commercial Excellence, Health Economics, Market Access, Clinical, Regulatory, Legal, and Integrated Communications.
Track marketing performance, campaign effectiveness, market trends, and budget needs; communicate progress and recommended actions.
Provide direction, priorities, feedback, and accountability to external partners supporting commercial marketing execution.
Develop and maintain field-facing tools, messaging, presentations, and educational materials.
Gather feedback from field teams and customers, identify recurring needs, and turn insights into marketing actions.
Partner with Sales and Commercial Excellence on training, adoption, and effective use of approved materials.
Develop messaging and value propositions for clinicians, hospitals, health systems, patients, and advocacy groups.
Plan and execute launch-readiness activities for Lumicell’s breast cancer solution, the first indication of its pan-cancer platform technology.
Gather and analyze Voice of Customer insights, market feedback, segmentation, and competitive intelligence to inform product and go-to-market strategies.
Develop and execute physician education programs that support awareness, confidence, adoption, and appropriate utilization of the approved product.
Plan physician-facing webinars, speaker programs, educational content, and other learning experiences with internal subject-matter experts and external faculty.
Develop and manage KOL engagement plans, including identifying experts, coordinating participation, and translating clinical and market insights into commercial actions.
Manage external agencies, contractors, consultants, and strategic partners to execute marketing programs, content, events, and campaigns within strategy, timelines, budgets, and applicable requirements.
Establish repeatable processes for marketing planning, reviews, approvals, asset management, measurement, and reporting.
Help ensure marketing programs and materials comply with applicable regulatory, legal, and company requirements for clinical products.
Support forecasting, budgeting, business planning, demand generation, digital marketing, and campaign management.
Partner with Integrated Communications on digital and social programs that build brand awareness and support business growth.
Plan and support congresses, customer programs, physician education, KOL engagements, and other market-facing activities.
Build and maintain productive relationships with key opinion leaders and clinical stakeholders.
Strengthen Lumicell’s visibility among clinicians, hospitals, health systems, patients, and advocacy organizations.