US Commercial Marketing Manager
About The Position
The Manager, US Commercial Specialty Marketing leads downstream marketing strategies and commercial initiatives for an assigned product portfolio. Reporting to the Senior Director, US Commercial Marketing, this role drives product commercialization, market adoption, customer engagement, and sales enablement to support business growth and portfolio performance. The position serves as the US product management lead and subject matter expert for Baxter’s Med-Surg, ICU, and Specialty portfolio. The role leads new product launches and develops and executes marketing and commercialization strategies, including pricing, promotion, channels, partnerships, continuing education, product positioning, and customer messaging. It partners with sales and cross-functional teams to implement marketing plans, support pipeline growth, and achieve revenue and share goals. The position is based in a flexible workplace policy that requires a minimum of three days per week onsite, and includes travel up to 40%.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 6 years of Product Management or Marketing experience, ideally within medical devices or capital equipment.
- Strong communication and presentation skills, with the ability to influence diverse stakeholder groups.
- Proficiency in Microsoft Office, Salesforce, and ERP systems.
- Ability to interpret and apply technical information, including manuals, bulletins, and schematics.
- Data-driven mindset and experience analyzing market and business data to guide strategy.
- Strong understanding of marketing, branding, product development, and commercialization processes.
- Ability to manage multiple priorities, lead through influence, solve complex problems, and adapt to change.
- Ability to travel up to 40%.
- Applicants must be authorized to work for any employer in the United States; visa sponsorship is not available.
Nice To Haves
- Master’s degree preferred.
- Product Management or Marketing experience within medical devices or capital equipment.
Responsibilities
- Serve as the US product management lead and subject matter expert for the Med-Surg, ICU, and Specialty portfolio.
- Lead new product launches by developing market strategies, KPIs, training plans, and commercialization initiatives.
- Develop and execute pricing, promotional, channel, partnership, and continuing education strategies.
- Create customer-focused sales and marketing tools that communicate portfolio value to healthcare stakeholders.
- Drive go-to-market strategy, product positioning, messaging, and target customer identification.
- Partner with sales teams to implement marketing plans, support pipeline growth, and achieve revenue and share goals.
- Gather and leverage market intelligence, customer feedback, industry trends, and competitive insights to influence product strategy and innovation.
- Collaborate with global marketing, medical affairs, and sales teams to support training, customer engagement, demonstrations, RFPs, and key industry events.
Benefits
- Medical and dental coverage beginning on day one.
- Basic life, accident, short-term disability, long-term disability, and business travel accident insurance.
- Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount.
- 401(k) Retirement Savings Plan with employee contributions and company matching.
- Flexible Spending Accounts.
- Educational assistance programs.
- Paid holidays.
- Paid time off ranging from 20 to 35 days based on length of service.
- Family and medical leaves of absence.
- Paid parental leave.
- Commuting benefits.
- Employee Discount Program.
- Employee Assistance Program (EAP).
- Childcare benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
