Manager, Commercial Marketing
About The Position
The Manager, Commercial Marketing – Digital Health develops and executes downstream marketing initiatives that drive awareness, customer engagement, product adoption, and commercial growth across Baxter’s digital health portfolio. The role translates product strategies, customer needs, and market insights into sales enablement, integrated campaigns, content, product launches, and customer engagement programs. The Manager partners closely with Sales, Product Management, Marketing Communications, Medical Affairs, Regional Marketing, R&D, Services, and other teams. The position calls for someone who can simplify complex healthcare technology concepts, manage multiple priorities, and combine strategic thinking with hands-on execution in a fast-paced, matrixed environment. The workplace policy requires a minimum of three days onsite per week, and travel may be up to approximately 30% of the time.
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare, Communications, or a related field.
- Demonstrated experience in downstream, commercial, product, or integrated marketing.
- Experience developing sales enablement, campaigns, messaging, customer-facing content, product launches, or related commercial programs.
- Strong understanding of segmentation, targeting, positioning, value proposition development, customer insights, competitive intelligence, and campaign measurement.
- Excellent written, verbal, presentation, project management, and organizational skills.
- Ability to translate complex technical and healthcare concepts for clinical, operational, financial, and IT audiences.
- Demonstrated ability to collaborate and influence across a complex, cross-functional organization.
- Ability to travel up to approximately 30% of the time.
- Authorization to work for any employer in the United States; visa sponsorship or transfer is not available.
Nice To Haves
- MBA or relevant advanced degree.
- Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology.
Responsibilities
- Develop and execute downstream marketing plans, product launch activities, and commercial programs that support portfolio objectives, customer adoption, and growth.
- Create sales enablement tools, including presentations, messaging guides, solution overviews, customer collateral, objection-handling resources, competitive materials, and training content.
- Partner with Sales to identify field needs, support customer engagements, address adoption barriers, and improve commercial effectiveness.
- Lead campaign ideation and development, including audience definition, messaging, value propositions, content requirements, channel strategies, and activation plans.
- Develop clear, compelling content that communicates the clinical, operational, financial, and IT value of digital health solutions.
- Conduct downstream Voice of Customer activities through customer interviews, site visits, advisory activities, industry events, and collaboration with customer-facing teams.
- Translate customer feedback into actionable recommendations for commercialization, messaging, adoption programs, and future product strategies.
- Monitor competitors, market dynamics, customer needs, healthcare technology developments, and industry trends, and convert insights into field guidance and marketing recommendations.
- Ensure marketing materials are accurate, consistent, appropriately reviewed, and aligned with product positioning and business priorities.
Benefits
- Medical and dental coverage starting on day one.
- Basic life, accident, short-term and long-term disability, and business travel accident insurance.
- Employee Stock Purchase Plan with the ability to purchase company stock at a discount.
- 401(k) Retirement Savings Plan with employee contributions and company matching.
- Flexible Spending Accounts.
- Educational assistance programs.
- Paid holidays and paid time off ranging from 20 to 35 days based on length of service.
- Family and medical leaves of absence.
- Paid parental leave.
- Commuting benefits.
- Employee Discount Program.
- Employee Assistance Program.
- Childcare benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
