Commercial Growth Marketing Manager

THE KENAN ADVANTAGE GROUP•North Canton, OH

About The Position

KAG is establishing a commercial growth marketing capability focused on creating new customer opportunities and accelerating profitable growth. The Commercial Growth Marketing Manager develops targeted strategies to identify prospects, generate qualified leads, penetrate priority accounts, and create measurable sales pipeline across KAG businesses. The role operates at the intersection of marketing, sales, data, and commercial strategy, with success measured by customer conversations, qualified opportunities, new customers, and revenue. The role is part of the Commercial organization and owns marketing activity intended to generate demand, create sales opportunities, and support commercial growth. It partners closely with Corporate Communications to ensure external materials align with KAG's brand, messaging, and corporate standards. The position also works across Sales, Business Development, Operations, Pricing, Analytics, and other teams, and manages external marketing agencies and partners. The position is based in North Canton, Ohio. The job listing states travel of up to 25%.

Requirements

Proven success in business-to-business marketing, demand generation, growth marketing, account-based marketing, business development, or a related commercial role.
Demonstrated experience creating campaigns that generate leads, pipeline, or measurable commercial outcomes.
Experience managing external agencies, campaign budgets, and partner performance.
Experience working directly with sales organizations and understanding business-to-business sales funnels.
Experience with CRM platforms, preferably Salesforce, and marketing automation or demand generation technology.
Strong analytical skills and ability to translate data into commercial action.
Strong analytical, problem-solving, written, and verbal communication skills.
Ability to work with data, CRM systems, marketing technology, artificial intelligence tools, and emerging demand generation platforms.
Ability to collaborate across Sales, Operations, Pricing, Analytics, and Corporate Communications.
Ability to move between strategy and execution and drive campaigns from concept through measurement.
Commercial mindset, growth orientation, curiosity, and motivation to uncover customer, market, and growth opportunities.
Comfort building a new capability rather than inheriting an established playbook.
Results-oriented approach and motivation to create measurable commercial impact.
Ability to perform the essential functions of the position with or without reasonable accommodation.

Nice To Haves

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
Experience in transportation, logistics, industrial services, energy, chemical, manufacturing, or a related industry.

Responsibilities

Develop and execute targeted commercial marketing campaigns that generate qualified prospects and measurable sales opportunities.
Build programs for new customer acquisition, geographic expansion, priority industries, customer facilities, emerging markets, and strategic growth opportunities.
Identify commercial whitespace and create campaigns introducing KAG capabilities to prospective customers.
Create integrated campaigns using digital, email, industry events, targeted outreach, content, and other channels.
Test and optimize messaging, channels, audiences, and technologies to improve lead quality and conversion.
Partner with Sales and Business Development leadership to identify priority industries, markets, accounts, and decision makers.
Develop account-based marketing strategies and customized campaigns for high-value prospective customers and strategic target accounts.
Build segmented audiences using industry, geography, customer profile, transportation needs, facility locations, and commercial opportunity.
Support cross-sell initiatives by identifying opportunities to introduce additional KAG services and capabilities to existing customers.
Manage external marketing agency and partner relationships, including campaign strategy, targeting, creative development, media deployment, budgets, measurement, and optimization.
Set objectives, scopes, timelines, and performance expectations for agency partners; ensure their work aligns with commercial priorities and brand standards.
Evaluate agency capabilities and performance, recommend changes when needed, and hold partners accountable for measurable commercial outcomes.
Translate market, customer, industry, and competitive information into actionable commercial opportunities.
Provide Sales and Business Development teams with prospect intelligence, account insights, campaign engagement, and relevant market information.
Develop sales enablement materials for prospecting, customer conversations, industry campaigns, and strategic pursuits.
Partner with Commercial Analytics to identify patterns, whitespace, market opportunities, and promising customer segments.
Create a disciplined process for converting marketing-generated leads into active sales opportunities.
Use digital marketing platforms, Salesforce, automation, data providers, artificial intelligence tools, and emerging technologies to improve commercial prospecting.
Manage targeted digital campaigns to reach decision makers in priority industries and accounts.
Evaluate technologies that can improve prospect identification, engagement, personalization, and lead conversion.
Improve the connection between marketing activity, sales follow-through, and Salesforce pipeline.
Establish performance indicators and develop dashboards and reporting that connect marketing activity to leads, qualified opportunities, pipeline, customer acquisition, and revenue.
Track campaign effectiveness across the commercial funnel, adjust investment based on performance, and communicate return on marketing investment to Commercial leadership.
Promote positive work habits, effective and timely communication, teamwork, respect for coworkers, constructive guidance, and high-quality customer service.