Commercial Marketing Manager

Lumicell•Waltham, MA

About The Position

Lumicell is hiring a Commercial Marketing Manager to build on the company’s initial commercial launch and develop and execute programs that drive adoption, increase utilization, and grow revenue. This hands-on role translates commercial strategy into coordinated, compliant execution across product marketing, sales enablement, physician education, KOL engagement, market development, and marketing operations. The manager will own marketing planning and cross-functional execution; develop field-facing tools and customer messaging; support product commercialization and launch readiness for Lumicell’s breast cancer solution, the first indication of its pan-cancer platform technology; and lead physician education and KOL programs. The role also establishes repeatable marketing processes, supports budgeting and demand-generation activities, manages external partners, and plans congresses and other market-facing activities. In the first six months, success includes establishing a practical cross-functional marketing plan, progressing launch-readiness and sales-enablement deliverables through review and approval, consistently capturing customer and market insights, improving marketing workflows and measurement, and coordinating physician education and KOL engagement. The role is expected to support measurable progress in product adoption, utilization, and revenue growth. Lumicell is committed to a diverse and inclusive workplace, is an Equal Opportunity Employer, and provides reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law.

Requirements

Bachelor’s degree.
At least 5 years of relevant marketing experience in medical devices, surgical products, life sciences, or healthcare.
Experience in product marketing, marketing strategy, and downstream commercialization activities.
Working knowledge of Voice of Customer, campaign management, demand generation, market segmentation, digital marketing, competitive analysis, and strategy development.
Excellent written and verbal communication skills and strong presentation capabilities.
Strong analytical, planning, and project-management skills, including the ability to manage multiple priorities and cross-functional dependencies.
Understanding of regulatory and legal requirements related to marketing clinical products.
Ability to succeed in a fast-paced, growing organization and operate with a high level of ownership.

Nice To Haves

Breast health or oncology experience.
Experience with KOL management, physician engagement, and market-facing educational programs.
Experience supporting product launches or early commercialization in a startup or growth-stage environment.
Knowledge of forecasting, budgeting, and business-planning processes.
Pharmaceutical-environment experience, particularly navigating regulatory and compliance requirements for marketing and educating stakeholders about an approved drug product.

Responsibilities

Own the marketing project plan and maintain visibility into priorities, deadlines, dependencies, decisions, and risks.
Translate annual marketing strategy into actionable workstreams, deliverables, and performance measures.
Coordinate across Sales, Commercial Excellence, Health Economics, Market Access, Clinical, Regulatory, Legal, and Integrated Communications.
Track marketing performance, campaign effectiveness, market trends, and budget needs; communicate progress and recommended actions.
Provide direction, priorities, feedback, and accountability to external partners supporting the commercial marketing plan.
Develop and maintain field-facing tools, messaging, presentations, and educational materials.
Gather feedback from the field and customers, identify recurring needs, and translate insights into marketing actions.
Partner with Sales and Commercial Excellence to support training, adoption, and effective use of approved materials.
Develop messaging and value propositions for clinicians, hospitals, health systems, patients, and advocacy groups.
Plan and execute launch-readiness activities for Lumicell’s breast cancer solution.
Gather and analyze Voice of Customer insights, market feedback, segmentation, and competitive intelligence to inform product and go-to-market strategies.
Develop and execute physician education programs that support awareness, confidence, adoption, and appropriate utilization of Lumicell’s approved product.
Plan and deliver physician-facing webinars, speaker programs, educational content, and other learning experiences with internal experts and external faculty.
Develop and manage KOL engagement plans, identify appropriate experts, coordinate program participation, and translate clinical and market insights into commercial actions.
Manage external agencies, contractors, consultants, and strategic partners to execute marketing programs, content, events, and campaigns in alignment with strategy, timelines, budgets, and applicable requirements.
Establish repeatable processes for marketing planning, reviews, approvals, asset management, measurement, and reporting.
Help ensure marketing programs and materials comply with applicable regulatory, legal, and company requirements for clinical products.
Support forecasting, budgeting, business planning, demand generation, digital marketing, and campaign management.
Partner with Integrated Communications on digital and social programs that build brand awareness and support business growth.
Plan and support congresses, customer programs, physician education, KOL engagements, and other market-facing activities.
Build and maintain productive relationships with key opinion leaders and clinical stakeholders.
Help strengthen Lumicell’s visibility among clinicians, hospitals, health systems, patients, and advocacy organizations.
Establish a cross-functional marketing project plan with clear owners, priorities, milestones, dependencies, and risks.
Prioritize and progress launch-readiness, sales-enablement, and market-engagement deliverables through appropriate review and approval processes.
Capture customer, field, KOL, and competitive insights consistently and translate them into messaging, materials, and go-to-market recommendations.
Improve marketing operations through repeatable workflows, clear reporting, and defined performance indicators.
Coordinate a physician education and KOL engagement plan, including a practical calendar of webinars, speaker programs, and content priorities.
Set clear scopes, deliverables, timelines, budgets, and accountability for external agencies, contractors, and partners.