Sr Commercial Marketing Manager
About The Position
The Sr Commercial Marketing Manager develops and implements strategies to promote company growth and awareness across the prepaid consumer base, with a focus on increasing revenue per account (ARPA). The role creates strategies and campaigns for prepaid services and products, taking into account market dynamics, consumer patterns, competitive actions, and retailer or channel conflicts. The manager partners with internal and external groups, including Market Intelligence, Product, Data/Analytics, Offers, Retail, Marketing, and Operations, to define and implement strategic vision. The role leads discovery for new opportunities and presents recommendations and results to senior leadership. This position is suited to an analytical, creative, and innovative professional who can identify new solutions and carry out projects in a large, supported environment. It requires marketing experience in one or more specified industries. A bachelor's degree is required; a master's or advanced degree is preferred. Travel is required less than 10% of the time.
Requirements
- Bachelor's degree.
- Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
- Knowledge of offer and promotion strategy.
- Knowledge of segmentation and targeting.
- Knowledge of measurement, KPIs, and test-and-learn practices.
- Knowledge of lifecycle and retention marketing.
- Cross-functional partnership and project management skills.
- Critical thinking and storytelling with data.
- At least 18 years of age.
- Legally authorized to work in the United States.
Nice To Haves
- Master's or advanced degree.
- Experience driving strategy cross-functionally.
- Experience analyzing customer, business, and industry data to drive business performance.
- Prepaid knowledge or experience.
Responsibilities
- Develop and implement strategies to continuously improve customer experience and drive subscriber and revenue growth.
- Define target audiences, value propositions, and reasons to believe by analyzing usage signals, propensity models, and customer insights and developing use cases.
- Use data analytics and customer and business insights to develop marketing strategies, articulate market opportunities, and recommend a path forward to senior leadership.
- Collaborate with product, business, deployment, and GTM teams to plan and implement campaigns across outbound, digital, and retail channels.
- Contribute to adoption of new targeting capabilities, such as propensity models and agentic offer engines.
- Manage multiple priorities in a fast-paced and changing environment.
- Track business performance against KPIs, prepare contingencies, and develop plan iterations in a competitive environment; test, measure, and iterate.
- Contribute to a collaborative team culture through mentoring, feedback, and knowledge sharing.
Benefits
- Competitive base salary and compensation package.
- Annual stock grant.
- Employee stock purchase plan.
- 401(k).
- Access to free, year-round money coaches.
- Annual bonus or periodic sales incentive or bonus, depending on role and eligibility.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- Flexible spending account.
- Paid time off.
- Up to 12 paid holidays.
- Paid parental and family leave.
- Family building benefits.
- Back-up care.
- Enhanced family support.
- Childcare subsidy.
- Tuition assistance.
- College coaching.
- Short- and long-term disability coverage.
- Voluntary AD&D coverage.
- Voluntary accident coverage.
- Voluntary life insurance.
- Voluntary disability insurance.
- Voluntary long-term care insurance.
- Mobile service and home internet discounts for eligible employees.
- Pet insurance for eligible employees.
- Commuter and transit programs for eligible employees.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
