Digital Marketing Manager

Monster Brewing Company•Denver, CO

19d

About The Position

This position is responsible for social media planning, developing written communications across multiple marketing channels, and serving as the social voice for assigned Monster Brewing brands and products. The role collaborates on digital marketing strategy, planning, scheduling, and reporting, and works with brand managers to keep websites current with new products and content. It creates and publishes copy, photos, and video for social and digital channels, supports photo shoots, collaborates with influencers, measures campaign performance, and plans and optimizes paid media campaigns. The position may attend events to capture and promote onsite content and assist with sample, merchandise, and press-mailer orders and shipments. It also identifies process improvements, monitors industry practices and competitors, and performs other related duties as assigned. This is a full-time, exempt, salaried position reporting to the Brand Manager. The role does not manage others and requires up to 20% travel. The listed salary range is $57,784–$65,000.

Requirements

Bachelor’s degree with at least 4 years of experience, or at least 6 years of experience without a bachelor’s degree.
Strong understanding of digital marketing channel best practices, including social media, email marketing, SEO, SEM, and content marketing.
Experience with advertising platforms such as Google Ads (Search, Display, and YouTube), Meta Ads Manager, and LinkedIn Campaign Manager.
Proficiency in data analysis and ability to interpret data to inform decisions.
Knowledge of creative writing in a brand voice.
Skill in photo and video editing and design.
Problem-solving skills and metrics-driven thinking.
Effective communication skills.
Ability to work independently and collaboratively.
Ability to think creatively within deadlines and pay close attention to detail.
Ability to meet the physical and mental demands of the role, including working in sometimes extreme environments and handling stressors in operational and administrative situations.
Frequently lift and move 10–25 pounds.
Ability to perform activities including standing, sitting, walking, climbing, balancing, stooping, kneeling, crouching, crawling, bending, talking, hearing, tasting, smelling, seeing, and operating objects, tools, and controls.
Must be 21 years or older.

Nice To Haves

Passion for the beverage or beer industry.

Responsibilities

Collaborate on digital marketing strategy, planning, scheduling, and reporting for assigned brands and products.
Work collaboratively on social media strategy and execution, including content creation, scheduling, and community management.
Produce copy, photos, and video for social media and digital assets, contribute to projects across channels, and assist with and attend photo shoots as needed.
Identify and collaborate with relevant influencers to amplify brand messaging.
Measure and report the performance of social media and digital campaigns.
Work with the brand manager to keep websites updated with new products and content.
Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok.
Attend events to obtain, post, and promote onsite content.
Assist with orders and shipments of samples, merchandise, and press mailers.
Identify areas for process improvement.
Monitor industry best practices and conduct competitive deep dives.
Perform other related duties as required or assigned.