Sr. Marketing Manager, Outreach
About The Position
The Sr. Marketing Manager, Outreach is a dedicated, field-based marketing leader responsible for accelerating da Vinci procedure growth in an assigned region. In close partnership with Sales leadership and customer stakeholders, this role develops and executes localized market development strategies to activate customers, expand referral networks, increase patient awareness, and accelerate adoption of da Vinci surgery. Serving as the region’s primary marketing partner, the role translates national marketing strategy into localized execution and supports priority health systems and hospitals. The manager builds relationships with surgeons, referring providers, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders. The position maintains a strong field presence, requires residence within the assigned geographic region, and involves approximately 75% travel throughout that region. The role measures results using customer activation milestones, referral engagement, and key performance indicators, and uses customer and market insights to optimize strategies. The position may be filled at a different job level depending on business needs and the selected candidate’s experience, knowledge, and skills.
Requirements
- Bachelor’s degree in Marketing, Healthcare Administration, Business, or a related field.
- At least 8 years of provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare experience.
- Demonstrated success building relationships with hospitals, physicians, and healthcare executives.
- Experience developing and executing regional growth strategies.
- Experience partnering cross-functionally with Sales, Marketing, and Clinical teams.
- Strong understanding of healthcare provider engagement and referral development.
- Ability to analyze market data and translate insights into actionable strategies.
- Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives.
- Experience working with integrated delivery networks (IDNs) and complex health systems.
- Knowledge of digital marketing, customer activation strategies, social media, and website optimization.
- Experience planning and executing educational events and customer engagement initiatives.
- Must reside within the assigned geographic region.
- Ability to travel approximately 75% throughout the assigned region.
- Willingness to collaborate across Sales, Marketing, and Commercial organizations to execute regional business priorities.
Nice To Haves
- Master’s degree.
Responsibilities
- Serve as the primary outreach liaison and dedicated field-based marketing partner for the assigned region, aligning Marketing, Sales, and customer stakeholders.
- Develop and execute annual regional market development plans aligned with commercial priorities, customer activation strategies, marketing resources, and measurable procedure growth objectives.
- Partner with Sales leadership to analyze market opportunities, prioritize hospitals, surgeons, and accounts, and develop localized growth strategies.
- Translate national marketing strategies into localized execution plans that drive customer activation and measurable business impact.
- Maintain a strong field presence through regular engagement with customers and key stakeholders across the assigned region.
- Lead referring physician education events and other market development initiatives that strengthen referral generation and customer engagement.
- Partner with hospital marketing, physician outreach, business development teams, and surgeon practices to develop and execute localized customer activation plans.
- Build and maintain trusted relationships with surgeons, referring providers, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders.
- Lead development of surgeon outcome profiles, customer success stories, and other marketing assets that showcase clinical excellence and strengthen customer engagement.
- Partner with customers to activate localized marketing campaigns, digital resources, websites, social media, and referral awareness initiatives consistent with the national da Vinci brand.
- Monitor customer activation against milestones and regional objectives, measuring referral event performance and commercial impact using data-driven KPIs.
- Synthesize Voice of Customer insights, market trends, and commercial feedback to identify opportunities, address barriers, and optimize market development strategies.
- Develop expertise in healthcare market dynamics, referral behavior, customer activation strategies, and Intuitive’s commercial priorities.
- Leverage approved claims, customer insights, competitive intelligence, and commercial feedback to support da Vinci surgery adoption and Intuitive’s market position.
- Champion Intuitive’s culture, values, collaboration, innovation, accountability, and customer-first mindset.
Benefits
- Market-competitive compensation package including base pay, incentives, benefits, and equity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
