RevOps- Marketing Operations Manager

Enhesa•Arlington, VA

15h•$100,000 - $120,000

About The Position

The Marketing Operations Manager, within Revenue Operations, builds, runs, and continuously improves the technology, processes, and data that power Enhesa’s marketing engine. The role owns the marketing technology stack, lead processing and management, and campaign reporting, helping Marketing, Sales, and Customer Success work from a single trusted view of the funnel. The manager turns marketing data into insights that support pipeline growth and partners with Sales and Marketing leadership to scale programs across global regions. The role administers and optimizes marketing automation platforms and their integration with MS Dynamics; evaluates and manages marketing technology and data tools; and maintains system documentation, governance, access, and user training. It also involves creating and maintaining in-house AI applications and platforms that support self-service across Marketing and Sales. The Marketing Operations Manager designs lead lifecycle, scoring, routing, and service-level processes; supports campaign execution and audience segmentation; maintains marketing database health and privacy compliance; and develops funnel, attribution, and campaign reporting. The position works cross-functionally to improve processes, coordinate revenue operations, and align with Finance on marketing technology purchase orders, invoices, vendors, and related relationships.

Requirements

At least 5 years of experience in marketing operations, demand generation operations, or revenue operations; preferably in a B2B technology or SaaS environment.
Hands-on expertise with marketing automation platforms such as HubSpot, Marketo, or Pardot, and strong working knowledge of MS Dynamics.
Hands-on AI and process automation skills using Claude or other AI development tools.
Experience with marketing technology and data tools such as ZoomInfo, LinkedIn, Gong, or similar.
Solid understanding of lead management, lead scoring, and attribution models within a B2B funnel.
Strong analytical skills and the ability to translate data into actionable insights.
Working knowledge of data privacy regulations such as GDPR, PECR, and CAN-SPAM, and consent management.
Demonstrated project management proficiency, including prioritizing tasks, managing timelines, and driving initiatives forward.
Excellent communication and collaboration skills for cross-functional work and translating technical concepts for non-technical stakeholders.
Detail-oriented, process-driven mindset and passion for building scalable systems.
High levels of professionalism, interpersonal skills, and personal drive.
Ability to work collaboratively on a team and share information and best practices.
Fluency in English.
Proficiency in Microsoft Office Suite 365.

Nice To Haves

Experience with analysis tools such as AI applications, Power BI, or Tableau is an asset.
Knowledge of languages other than English is an asset.

Responsibilities

Administer and optimize the marketing automation platform and its integration with MS Dynamics.
Evaluate, implement, and manage marketing technology tools, including data, webinar, event, and intent-data platforms.
Maintain system documentation, governance standards, and user access, and train Marketing team members on tools and best practices.
Create and maintain in-house AI applications and platforms to support self-service throughout Marketing and Sales.
Design and maintain lead lifecycle stages, lead scoring, routing, and service-level agreement processes with Sales and Sales Development.
Ensure seamless handoff of marketing-qualified and sales-qualified leads between Marketing and Sales, and monitor conversion through the funnel.
Define and uphold consistent funnel definitions across the commercial organization in coordination with Marketing leadership.
Build, launch, and quality-assure email, nurture, webinar, and event campaigns across global regions.
Manage lists, segmentation, and audience selection for targeted and account-based marketing programs.
Maintain marketing database health through data hygiene, deduplication, enrichment, and normalization.
Ensure marketing activities comply with GDPR, PECR, CAN-SPAM, and other applicable privacy regulations, including consent and preference management.
Develop dashboards and reports tracking pipeline contribution, campaign ROI, channel performance, and funnel velocity.
Implement and maintain a multi-touch attribution model to inform budget allocation and channel strategy.
Translate data into actionable insights and recommendations for Marketing and Commercial leadership.
Identify opportunities to automate and streamline marketing processes to improve efficiency and scalability.
Partner with Sales Operations, Sales Enablement, Customer Success, and Finance on shared revenue processes, planning, and budget tracking.
Align with Finance on marketing technology purchase orders, invoices, vendors, expedited vendor selection, and relationship management.