Marketing Program Manager, Digital and CRM

Advantage Truck Group•Shrewsbury, MA

15h•Remote

About The Position

Advantage Truck Group (ATG) is seeking a proactive, detail-oriented Marketing Program Manager to support its digital transformation. Reporting to the Director of Marketing, this role leads day-to-day execution of ATG’s CRM rollout and multi-channel digital strategy, including email automation, website management, SEO/AEO, digital advertising, and local listing management across eight dealerships. The position is primarily remote, with candidates required to live within reasonable driving distance of ATG locations in Massachusetts, Vermont, or New Hampshire. Onsite meetings are expected 1–2 times per month or as needed. The role supports CRM implementation and ongoing operations by mapping customer lifecycle journeys, configuring audience segments, building automated email nurture sequences, deploying campaigns, monitoring performance, and optimizing results. It also manages website updates and technical SEO, optimizes content for traditional search and AI answer engines, coordinates paid and display campaign schedules and creative, maintains tracking and analytics, and manages Google Business Profiles across dealership locations. The position coordinates with internal creative resources, external vendors, and dealership leadership to deliver programs on schedule. The anticipated hiring range is $68,000–$88,000. The salary offered will depend on the hired candidate’s qualifications, education, and experience.

Requirements

2–3 years of related experience in digital marketing, email execution, or marketing automation.
Strong written and verbal communication skills, with a creative flair for content development.
Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.
Strong analytical skills and ability to use data to make informed decisions.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Self-motivated and proactive, with the ability to take ownership of tasks and drive results.
Must reside within driving distance of ATG dealership facilities in Massachusetts, Vermont, or New Hampshire to support periodic in-person meetings and local initiatives.
Hands-on experience with modern CRMs or marketing automation platforms such as HubSpot, Salesforce, Sugar CRM, or equivalent.
Experience with content management systems such as WordPress or similar platforms.
Current valid driver’s license.

Nice To Haves

Bachelor’s degree with a concentration in Marketing, Communications, or a related field preferred.

Responsibilities

Support the rollout and ongoing operations of ATG’s new CRM platform.
Map customer lifecycle journeys, configure audience segmentations, and build automated email nurture sequences.
Coordinate email campaign deployment, monitor lifecycle performance, and optimize open and conversion rates.
Execute website content updates and maintain technical SEO hygiene.
Optimize website assets for traditional search rankings and emerging AI answer engines.
Manage campaign schedules, route advertising creative, and track timelines across paid search, display, and other digital advertising channels.
Maintain tracking tags, UTM links, and analytics reports to measure campaign ROI.
Own Google Business Profiles across all dealership locations, monitor updates, manage customer reviews, publish business updates, and maintain accurate business information.
Coordinate with internal creative resources, external vendors, and dealership leadership to keep digital marketing programs and deliverables on schedule.
Attend periodic onsite meetings and support local initiatives at dealership facilities.