Associate Digital Marketing Manager - CRM

Interstate Batteries•Dallas, TX

About The Position

The Associate Digital Marketing Manager – CRM is responsible for the strategy and execution of marketing automation programs focused on customer acquisition, retention, and loyalty. The role works with cross-functional partners across Channel Marketing, Analytics, Creative, Web, and Brand to improve customer satisfaction and loyalty and drive sales growth. The position manages engagement marketing programs across email automation and delivers email programs from strategic concept through creative development, quality assurance, launch, and post-program analysis and ROI measurement. It also helps transform traditional campaigns into automated programs based on insights, segments, actions, and data; partners with channel marketing and sales enablement to expand use of Salesforce Marketing and Sales Cloud; reports results and recommends improvements; and uses testing and customer insights to improve targeting, segmentation, and the end-to-end customer experience. The role requires strategic thinking, cross-functional influence and collaboration, attention to detail, and the ability to deliver multiple projects to a high standard under time-sensitive deadlines. The work environment involves prolonged seated posture, close vision, depth perception, and the ability to adjust focus; occasional lifting or moving of more than 20 pounds may be required.

Requirements

Bachelor’s degree in Marketing or Business, or strong relevant experience.
At least 5 years of hands-on experience managing CRM programs.
At least 2 years of hands-on experience with Salesforce Marketing Cloud or a similar marketing automation platform such as SAP or Marketo.
Strong verbal and written communication skills.
Excellent time-management skills and attention to detail.
HTML and CSS coding knowledge.
Experience with backend system integrations, particularly SAP ERP.
Experience with CRM system integrations.
Experience with CRM activities, campaign list pulls, or customer journey technology management.
Experience journey mapping and developing lifecycle marketing, CRM, or engagement marketing programs through email and CRM.
Familiarity with the technical and product aspects of marketing, including IP reputation and deliverability, suppression lists, and audience segmentation.
Understanding of regulations affecting CRM efforts, such as CAN-SPAM, CASL, and GDPR.
Track record of developing and executing A/B tests and translating data into business and consumer insights.
Ability to explain complex concepts in simple, clear, and intuitive language.
Growth mindset, adaptability, and commitment to continuous improvement.

Nice To Haves

MBA preferred.
SQL or AMPscript experience.
Exposure to CRM tools such as Braze, Iterable, and Salesforce Marketing Cloud.
Passion for data-driven marketing and building programs that drive incremental results.
Professional, positive, upbeat attitude.

Responsibilities

Manage engagement marketing programs across email automation to support customer acquisition, onboarding, and retention.
Deliver email marketing programs from strategic concept and creative development through quality assurance, launch, post-program analysis, and ROI measurement.
Assist in transforming traditional marketing campaigns into automated programs based on insights, segments, actions, and data.
Partner with channel marketing and sales enablement teams to use Salesforce Marketing and Sales Cloud capabilities to improve outcomes.
Provide strategic thought leadership and influence and collaborate across functions.
Report business results, analyses, and campaign wrap-up findings, and recommend improvements and actions.
Seek out and apply learnings and best practices, using a test-and-learn approach to innovate.
Use insights to improve targeting, segmentation, and the end-to-end user experience to retain and convert customers.
Deliver multiple projects with excellence under time-sensitive deadlines.
Ensure a positive end-to-end customer experience that meets program objectives.