Digital Marketing Associate - American Girl CRM

Mattel•El Segundo, CA

18h•Hybrid

About The Position

The CRM Marketing Associate supports the execution of American Girl’s CRM programs across email and SMS. The role helps with day-to-day campaign planning, production, deployment, and quality assurance, and uses performance insights to improve customer engagement, business outcomes, and CRM performance against engagement, conversion, and revenue goals. The associate partners with Marketing, Creative, Loyalty, Ecomm/Merchandising, IT, and external agency teams to deliver personalized, on-brand communications that support customer acquisition, retention, and lifetime value. The role supports campaign planning and execution, CRM calendar maintenance, creative briefing and development, audience segmentation, personalization, and automated lifecycle journeys. It also contributes to testing and optimization, campaign QA, performance tracking and reporting, and coordination between CRM campaigns and the on-site customer experience. The associate helps maintain customer data quality and ensures communications follow email and SMS compliance and deliverability best practices, using CRM and project-management tools such as Klaviyo and Monday.com. This is an in-office role Monday through Thursday, with work from home on Fridays.

Requirements

At least 1 year of experience in CRM, lifecycle marketing, or email/SMS marketing; retail or consumer-products experience is preferred.
Hands-on experience with an email service provider and end-to-end campaign execution.
Experience supporting CRM calendars, audience segmentation, and lifecycle campaigns.
Experience working cross-functionally with creative, marketing, and merchandising teams.
Excellent written and verbal communication, time management, and quantitative/analytical skills.
Familiarity with campaign performance metrics and using data to inform optimization decisions.
Strong attention to detail, organization, and project-management skills; ability to manage multiple campaigns and deadlines while maintaining accuracy and quality in a fast-paced, high-volume environment.
Comfort working with campaign performance data to identify trends and inform optimizations.
Strong interpersonal and communication skills and ability to work effectively across cross-functional teams.
Comfort with a fast-paced environment and shifting priorities, along with flexibility, curiosity, and willingness to learn.

Nice To Haves

Klaviyo experience is preferred.
Familiarity with customer data platforms (CDPs) or marketing data systems.
Strong PowerPoint and Excel skills.
Retail or consumer-products experience.

Responsibilities

Support planning and execution of email and SMS CRM campaigns, including promotional campaigns, product launches, loyalty initiatives, and seasonal campaigns.
Help maintain the CRM calendar and align campaigns with marketing strategies, business priorities, and retail moments.
Support creative briefs and collaborate with design and copy teams on engaging, on-brand messaging; provide input on messaging, subject lines, and creative.
Coordinate campaign production among internal teams and external partners, ensuring timelines and deliverables are met while managing multiple priorities.
Support audience segmentation and targeting for acquisition, onboarding, retention, and re-engagement.
Support building, launching, and maintaining automated lifecycle journeys such as welcome, browse/cart abandonment, post-purchase, loyalty, and winback programs.
Use customer data to support personalization and timely, relevant messaging.
Collaborate with merchandising and site teams to align CRM campaigns with the on-site experience and omnichannel customer journey.
Support campaign optimization through A/B and multivariate testing of subject lines, creative, messaging, timing, and audience segments.
Monitor campaign metrics, share learnings, identify trends and opportunities, and support optimization against business and revenue objectives.
Conduct campaign QA, checking content, links, tracking, and customer experience.
Contribute to regular CRM campaign and key-business-moment reporting, performance summaries, and marketing decks.
Coordinate with other teams to incorporate CRM efforts into broader marketing plans and inform future campaign planning with performance learnings.
Maintain customer data hygiene and support audience quality initiatives.
Ensure CRM communications follow email and SMS compliance standards, including CAN-SPAM and TCPA, and deliverability best practices.
Use CRM and project-management tools to execute campaigns efficiently and accurately.