Associate Digital Marketing Manager - CRM

Interstate Batteries•Dallas, TX

About The Position

The Associate Digital Marketing Manager – CRM is responsible for the strategy and execution of marketing automation programs focused on acquiring, retaining, and building customer loyalty. The role works with cross-functional partners including Channel Marketing, Analytics, Creative, Web, and Brand to enhance customer satisfaction and loyalty and drive sales growth across the organization. The position manages engagement marketing programs across email automation, delivering campaigns from strategic concept through creative development, quality assurance, launch, and post-program analysis and ROI measurement. It helps transform traditional campaigns into automated programs informed by insights, segments, actions, and data, and partners with channel marketing and sales enablement teams to use Salesforce Marketing and Sales Cloud capabilities to improve outcomes. The role provides strategic thought leadership, reports business results and campaign analyses, recommends improvements, applies test-and-learn practices, and uses insights to improve targeting, segmentation, and the end-to-end customer experience. The manager is expected to deliver multiple projects under time-sensitive deadlines while ensuring programs meet their objectives and provide a positive customer experience.

Requirements

Bachelor’s degree in Marketing or Business, or strong relevant experience.
At least 5 years of hands-on experience managing CRM programs.
At least 2 years of hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms such as SAP or Marketo.
Strong verbal and written communication skills.
Excellent time-management skills and attention to detail.
HTML and CSS coding knowledge.
Experience integrating with backend systems, particularly SAP ERP.
Experience with CRM systems integrations.
Experience with CRM activities, campaign list pulls, or customer journey technology management.
Passion for data-driven marketing and developing programs that drive incremental results.
Deep experience with journey mapping and developing lifecycle marketing, CRM, or engagement marketing programs through email and CRM.
Familiarity with the technical and product aspects of marketing, including IP reputation, deliverability, suppression lists, and audience segmentation.
Understanding of regulations that affect CRM efforts, such as CAN-SPAM, CASL, and GDPR.
Track record of developing and executing A/B tests and translating data into business and consumer insights.
Ability to translate complex concepts into simple, clear, intuitive language.
Growth mindset, adaptability, and drive for continuous improvement.

Nice To Haves

MBA preferred.
SQL or AMP Scripting experience.
Exposure to different CRM tools, such as Braze, Iterable, and Salesforce Marketing Cloud.
Experience working with Salesforce Marketing Cloud, SAP, Marketo, or similar automation platforms.

Responsibilities

Manage engagement marketing programs across email automation, supporting customer acquisition, onboarding, and retention.
Deliver email marketing programs from strategic concept through creative development, quality assurance, launch, post-program analysis, and ROI measurement.
Help transform traditional marketing campaigns into automated programs based on insights, segments, actions, and data.
Partner with channel marketing and sales enablement teams to use Salesforce Marketing and Sales Cloud capabilities to improve outcomes.
Collaborate and influence across functions, providing strategic thought leadership.
Report business results and analyses, prepare campaign wrap-up reports, and recommend improvements and actions.
Seek out and adopt learnings and best practices, using a test-and-learn mindset to innovate.
Use insights to improve targeting, segmentation, and the end-to-end user experience to retain and convert customers.
Deliver multiple projects with excellence under time-sensitive deadlines.
Ensure a positive end-to-end customer experience that delivers on program objectives.