Marketing Program Manager, Digital and CRM
About The Position
Advantage Truck Group is seeking a proactive, detail-oriented Marketing Program Manager to support the company’s digital transformation. Reporting directly to the Director of Marketing, the position will lead day-to-day execution for a CRM rollout and ongoing multi-channel digital marketing programs, including email automation, website strategy, SEO/AEO, digital advertising, and local listing management across eight dealerships. The role is primarily remote, with periodic in-person meetings at New England dealership locations in Massachusetts, Vermont, or New Hampshire, typically one to two times per month or as needed. Candidates must live within reasonable driving distance of those locations.
Requirements
- 2–3 years of related experience in digital marketing, email execution, or marketing automation.
- Strong written and verbal communication skills, with a creative flair for content development.
- Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.
- Strong analytical skills and the ability to use data to make informed decisions.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Self-motivated and proactive, with the ability to own tasks and drive results.
- Must reside within driving distance of ATG dealership facilities in Massachusetts, Vermont, or New Hampshire for periodic in-person meetings and local initiatives.
- Hands-on experience with modern CRM or marketing automation platforms such as HubSpot, Salesforce, Sugar CRM, or equivalent.
- Experience with content management systems such as WordPress or similar platforms.
- Current valid driver’s license.
Nice To Haves
- Bachelor’s degree with a concentration in Marketing, Communications, or a related field.
Responsibilities
- Support rollout and ongoing operations of the new CRM platform.
- Map customer lifecycle journeys, configure audience segments, and build automated email nurture sequences.
- Coordinate email campaign deployment, monitor lifecycle performance, and optimize open and conversion rates.
- Update website content and maintain technical SEO hygiene.
- Optimize website assets for traditional search rankings and visibility in AI answer engines such as ChatGPT, Perplexity, and Gemini.
- Manage schedules, creative routing, and timelines for paid search, display, and other digital advertising campaigns.
- Maintain tracking tags and UTM links, and prepare analytics reports to measure campaign ROI.
- Manage Google Business Profiles across all dealership locations, including monitoring updates, managing reviews, posting business updates, and maintaining accurate business information.
- Coordinate with internal creative resources, external vendors, and dealership leadership to keep digital marketing programs and deliverables on schedule.
Benefits
- Medical, dental, and vision insurance.
- Company-paid short- and long-term disability insurance.
- Company-paid life insurance.
- Paid time off: 15 days during the first year, prorated to hire date.
- Seven paid holidays per year.
- 401(k) with a 4% match.
- Career advancement opportunities.
- Company training programs.
- Employee-driven continuous improvement programs.
- Performance recognition and rewards program.
- Supportive leadership and a learning environment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
