CRM and Email Marketing Manager

LocumTenens.com • Alpharetta, GA

11h • Onsite

About The Position

LocumTenens.com is a healthcare staffing company headquartered in Alpharetta, Georgia, and a Jackson Healthcare company. It helps hospitals fill temporary physician staffing needs and serves more than 7 million patients in over 1,400 healthcare facilities. The CRM and Email Marketing Manager develops, manages, and optimizes email marketing and marketing automation programs and strategies, and leads a team responsible for creating email campaigns, landing pages, and nurture programs.

The role oversees email and marketing automation strategy, including lead generation, customer retention, personalized campaigns, customer journeys in Marketing Cloud, customer data use, segmentation, testing, analytics, and reporting to senior management. It also manages the daily operations and development of direct reports, including hiring, performance evaluation, coaching, and corrective actions. The position manages three exempt and non-exempt direct reports and may communicate with external clients, clinicians, vendors, and service providers.

The role is based in a typical office environment. The Alpharetta facility is described as a state-of-the-art campus with amenities including an on-site daycare and cafeteria, fitness center, and wellness clinic. Smoking, vaping, and tobacco use are prohibited on all company premises. Candidates who receive a conditional offer may be required to undergo pre-employment drug testing.

Requirements

• Bachelor’s degree in marketing or a related field.
• At least 7 years of relevant experience in email, CRM, and online marketing, development, and management.
• Ability to adhere to and exhibit company values.
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams.
• Working knowledge of marketing automation cloud software.
• Working knowledge of Salesforce or related CRM software.
• In-depth understanding of email marketing best practices.
• Understanding of opt-in/opt-out and spam issues and requirements.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Strong understanding of analytics grounded in knowledge of sales and marketing processes.
• Strong oral and written communication skills.
• Ability to build relationships internally and externally at all levels.
• Strong customer service mindset.
• Strong organizational and time-management skills.
• Ability to work independently and collaboratively.
• Critical-thinking and creative problem-solving skills.
• Strong analytical skills and attention to detail.
• Ability to train, mentor, and motivate others.

Nice To Haves

• Prior experience leading a team.
• Working knowledge of Marketing Cloud.
• HTML skills.
• Analytics software skills.

Responsibilities

• Design, recommend, and manage short- and long-term online lead-generation and customer-retention strategies.
• Direct, manage, and execute email marketing campaigns based on database attributes and user profiles.
• Tailor email content and offers to individual customers using CRM tools to create personalized direct marketing campaigns.
• Create customer journeys in Marketing Cloud that incorporate email campaigns.
• Manage email marketing programs and online customer data in collaboration with the CRM team to ensure data is captured and used to drive sales.
• Consolidate metrics and provide ongoing reporting and analytics to senior management, with guidance for program optimization.
• Oversee email campaign creation, A/B testing, performance analysis, measurement, and analysis.
• Develop customer profiles and conduct segmentation analysis.
• Manage daily operations of direct reports and review and monitor workload delegation.
• Direct team processes and procedures and ensure work meets company standards.
• Train, develop, and motivate associates to achieve goals.
• Interview and select candidates and implement associate engagement strategies.
• Conduct 30-, 60-, and 90-day and annual performance evaluations; coach associates to maximize performance.
• Create and deliver corrective actions and performance improvement plans as needed.
• Keep senior management informed of accomplishments and opportunities for improvement.
• Attend planning meetings with division directors and vice presidents.
• Work on special projects or perform other duties as assigned.
• Communicate as needed with external clients, clinicians, vendors, and service providers.

Benefits

• Company-paid basic life and AD&D insurance, short- and long-term disability, Employee Assistance Program, Compass Health Advocate, and Transitions.
• Healthcare benefit options, including Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, prepaid legal services, 529 Savings Plan, and pet insurance.
• Paid parental leave.
• Company-sponsored 401(k) plan with company matching.
• PTO accruing at 15 days per year during the first year, increasing with tenure.
• Tuition reimbursement for continuing education.
• Access to an on-site daycare, cafeteria, fitness center, and wellness clinic at the Alpharetta facility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager