CRM and Email Marketing Manager

Jackson Healthcare • Alpharetta, GA

2d • Onsite

About The Position

A CRM (customer relationship management) email marketing manager uses CRM tools to create and manage email marketing campaigns. This role develops, manages, and optimizes email and marketing automation programs and strategies. This role leads and manages a team of associates who create email campaigns, landing pages, and nurture programs.

Requirements

• Bachelor’s degree in marketing or related field
• 7+ years of relevant experience in email, CRM, and online marketing, development, and management
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams
• Working knowledge of marketing automation cloud software, Marketing Cloud a plus
• Working knowledge of Salesforce or related CRM software
• HTML skills and analytics software skills a plus
• In-depth understanding of email marketing best practices
• Understanding of opt-in/opt out and SPAM issues and requirements
• Strong understanding of current online marketing concepts, strategy, and best practices
• Strong understanding of analytics that is grounded in knowledge of sales and marketing processes
• Strong communication skills - both oral and written
• Ability to build relationships at all levels - internally and externally
• Strong customer service mindset
• Strong organizational and time management skills
• Ability to work independently and collaboratively
• Solid critical thinking and creative problem-solving skills
• Strong analytical skills and attention to detail
• Ability to train, mentor, and motivate others

Nice To Haves

• Prior experience leading a team preferred

Responsibilities

• Designs, recommends, and manages short and long-term online lead generating and customer retention strategies.
• Directs, manages, and executes email marketing campaigns based on database attributes and user profiles.
• Tailors email content and offers to individual customers; use CRM tools to create more personalized and effective direct marketing campaigns.
• Creates customer journeys in Marketing Cloud, incorporating email campaigns.
• Manages the email marketing programs and owns online customer data, working closely with the CRM team to ensures customer data is captured and utilized to drive sales.
• Consolidates metrics and provides ongoing reporting and analytics to senior level management, providing guidance for program optimization.
• Oversees the creation, A/B testing, and performance analysis of email campaigns; performs campaign measurement and analysis.
• Performs customer profile development and segmentation analysis.
• Manages daily operations of direct reports; reviews and monitors the delegation of workload.
• Directs team processes and procedures; ensures work is completed in accordance with Company standards.
• Trains, develops, and motivates associates to achieve desired goals.
• Interviews and selects candidates for hire; implements associate engagement strategies.
• Conducts 30, 60, and 90 day and annual performance evaluations; coaches associates to maximum performance.
• Creates and delivers associate corrective actions and performance improvement plans as needed.
• Keeps senior management informed of accomplishments and/or opportunity for improvement.
• Attends planning meetings with division directors and VPs.
• May work on special projects or other duties as assigned.

Benefits

• Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions)
• Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance)
• Paid parental leave
• Company sponsored 401k plan with company matching
• PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure
• Tuition reimbursement for continuing education
• An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager