Digital Marketing Associate - American Girl CRM

Mattel•El Segundo, CA

1d•$76,000 - $96,000•Hybrid

About The Position

The CRM Marketing Associate supports the execution of American Girl’s CRM programs across email and SMS. The role contributes to day-to-day campaign planning, production, deployment, and quality assurance, using campaign performance insights to help improve customer engagement, business outcomes, and CRM performance against engagement, conversion, and revenue goals. The associate partners with Marketing, Creative, Loyalty, E-commerce/Merchandising, IT, and external agency partners to deliver personalized, on-brand communications supporting customer acquisition, retention, and lifetime value. Responsibilities include supporting CRM campaign calendars and production, audience segmentation, automated lifecycle journeys, personalization, testing, performance tracking and reporting, data hygiene, compliance, and deliverability practices. The role uses CRM and project-management tools such as Klaviyo and Monday.com and works in a fast-paced environment with shifting priorities. This is a hybrid schedule: in the office Monday through Thursday and working from home on Fridays. The stated annual pay range is $76,000–$96,000; actual base pay depends on work location, skills, and experience.

Requirements

At least 1 year of experience in CRM, lifecycle marketing, or email/SMS marketing; retail or consumer-products experience is preferred.
Hands-on experience with an email service provider and end-to-end campaign execution.
Experience supporting CRM calendars, audience segmentation, and lifecycle campaigns.
Experience working cross-functionally with creative, marketing, and merchandising teams.
Excellent written and verbal communication, time-management, quantitative, and analytical skills.
Familiarity with campaign performance metrics and using data to inform optimization decisions.
Strong attention to detail, organizational skills, and project-management skills; ability to manage multiple campaigns and deadlines accurately in a fast-paced, high-volume environment.
Ability to work effectively across cross-functional teams and contribute campaign ideas and recommendations.
Comfort working with campaign performance data to identify trends and inform optimizations.
Adaptability to shifting priorities, with curiosity and willingness to learn and grow.

Nice To Haves

Experience with Klaviyo is preferred.
Familiarity with customer data platforms (CDPs) or marketing data systems.
Strong PowerPoint and Excel skills.
Experience in retail or consumer products.

Responsibilities

Support planning and execution of email and SMS CRM campaigns, including promotional campaigns, product launches, loyalty initiatives, and seasonal campaigns.
Maintain the CRM calendar and help align campaigns with marketing strategies, business priorities, and retail moments.
Support development of creative briefs and collaborate with design and copy teams on engaging, on-brand messaging.
Provide input on messaging, subject lines, and creative to help optimize performance and maintain brand voice.
Coordinate campaign production across internal teams and external partners, ensuring timelines and deliverables are met.
Support audience segmentation and targeting for acquisition, onboarding, retention, and re-engagement.
Support the build, launch, and maintenance of automated lifecycle journeys, such as welcome, browse/cart abandonment, post-purchase, loyalty, and winback journeys.
Use customer data to support personalization and relevant, timely messaging.
Collaborate with merchandising and site teams to align CRM campaigns with the on-site experience and customer journey.
Support A/B and multivariate testing of subject lines, creative, messaging, timing, and audience segments.
Monitor campaign performance metrics, share learnings, and help identify trends and opportunities to improve engagement and conversion.
Conduct campaign quality assurance, checking content accuracy, links, tracking, and the customer experience.
Contribute to regular CRM campaign and business-moment reporting, performance summaries, and marketing decks.
Partner with teams to incorporate CRM efforts into broader marketing plans and inform future campaign planning.
Maintain customer data hygiene and support audience quality initiatives.
Ensure CRM communications follow email and SMS compliance standards, including CAN-SPAM and TCPA, and deliverability best practices.
Use CRM and project-management tools, such as Klaviyo and Monday.com, to execute campaigns efficiently and accurately.