Marketing Manager Jobs

About The Position

Requirements

• Master's degree in Marketing, Computer Science, Business, or a related field and 3+ years of business experience; or bachelor's degree in one of these fields and 5+ years of business experience; or equivalent experience.
• Experience marketing healthcare technology to clinical audiences, including physicians, nurses, or radiology teams, with knowledge of healthcare buying journeys.
• Experience with influencer or customer storytelling programs, including evidence-based claims, permissions, agencies, and budgets.
• Experience using AI-enabled marketing tools or workflows with human oversight.
• Experience developing customer marketing and campaign strategy, designing connected customer journeys, translating complex solutions into customer value, and using performance data to inform outcomes.
• Experience collaborating across functions and coordinating campaign delivery with Sales and Product Marketing, including selecting activations, managing trade-offs, and evaluating results.

Nice To Haves

• Master's degree in Marketing, Computer Science, Business, or a related field and 6+ years of business experience; or bachelor's degree in one of these fields and 8+ years of business experience; or equivalent experience.

Responsibilities

• Own customer-first campaign strategy and execution for Dragon Copilot and radiology solutions, translating healthcare customer insights and business priorities into integrated campaigns at scale.
• Define priority audiences, campaign objectives, recommended investments, and activations to support measurable business outcomes.
• Design and optimize connected customer journeys for healthcare decision-makers, physicians, nurses, and radiology audiences, connecting content, channels, and experiences from awareness through acquisition and sales engagement.
• Develop creative briefs from customer insights and campaign objectives; partner with Product Marketing, creative teams, and agencies to develop content, demonstrations, and customer stories that communicate AI and healthcare solution value.
• Develop audience- and journey-appropriate formats and clinician influencer content grounded in credible evidence.
• Coordinate integrated campaign delivery across Product Marketing, healthcare narrative and platform marketing, channel teams, and agencies, aligning objectives, ownership, and plans.
• Manage campaign distribution, timelines, budgets, and launch readiness, connecting priority launches and industry moments with ongoing customer engagement.
• Partner with Sales to align priority accounts, buying audiences, and follow-up approaches before campaigns launch.
• Provide Sales with actionable engagement signals, relevant customer context, and recommended next steps; use seller feedback to inform demand quality and support opportunity development.
• Define success measures with Analytics and Sales partners, connecting awareness, engagement, and acquisition to sales action and pipeline contribution.
• Use experimentation, customer feedback, and performance insights to improve customer journeys, inform investment, and develop repeatable campaign approaches.
• Apply AI and automation to audience research, content development, campaign testing, and performance analysis; use approved tools, protect customer information, and validate outputs with human judgment.