Marketing Manager, Patient Services Strategy, Gastroenterology
About The Position
The Marketing Manager, Patient Services Strategy, Gastroenterology develops patient support strategies and directly partners with brand teams to address patient and provider needs. The position links the US Commercial Brand Team with US Patient Services for Skyrizi Ulcerative Colitis and Crohn’s Disease Gastroenterology and is accountable for overall Skyrizi Gastroenterology Patient Support Program performance, including marketing strategy, design, brand alignment, asset execution, and performance. The role supports program enhancements and launches, partnering with Brand Sales and Marketing, Legal/Compliance, and other stakeholders to create exceptional patient treatment plan experiences. The manager executes marketing projects supporting larger program initiatives and provides strategic input to PSP planning. The position manages program assets, helps optimize performance using patient insights and stakeholder feedback, and supports omnichannel patient and provider engagement across digital, print, field, and partner channels. It also leads cross-functional workstreams and manages marketing materials through review processes to ensure they are accurate, compliant, on-brand, and delivered on schedule. AbbVie offers eligible employees paid time off, medical, dental and vision insurance, and a 401(k). The role is eligible to participate in long-term incentive programs.
Requirements
- Bachelor’s degree required.
- At least 5 years of marketing experience in pharmaceutical/biotech or healthcare services.
- Deep commitment to supporting patients and improving their treatment experience.
- Ability to understand the overall Patient Support Program vision and strategy and help define, document, and communicate the vision.
- Ability to understand and navigate Patient Support Program components to troubleshoot issues and maximize program performance.
- Strong project management skills, including prioritization, influence, and execution in a fast-paced, matrix environment.
- Ability to understand business and compliance guardrails and ask appropriate questions to move business forward.
- Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.
- Strong background in consumer or HCP marketing, patient engagement, and retention strategies.
- Planning and organization skills, attention to detail, execution, and follow-through.
- Ability to manage and lead external partnerships and maintain budgets, including for agencies and vendors.
- Excellent oral, written, presentation, and interpersonal communication skills, with the ability to simplify complex information and tailor messaging to different audiences.
- Experience with agile ways of working and market asset management tools such as Promomats, MedComms, or OCE.
- Ability to sit continuously for prolonged periods (more than 2 consecutive hours in an 8-hour day).
Nice To Haves
- MBA or advanced degree.
- Brand, digital, and patient service marketing experience.
- Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services, or care model design.
Responsibilities
- Execute marketing projects leading up to larger program initiatives.
- Provide strategic input to leadership’s patient support program strategic and tactical planning.
- Establish and maintain relationships with commercial partners in sales, managed healthcare, trade, and marketing.
- Build awareness of patient support program offerings throughout brand teams by socializing content.
- Provide AbbVie Patient Services input to brand marketing executions, identifying and resolving incongruencies and synergizing messaging.
- Facilitate discussions of operational opportunities and efficiencies between AbbVie Patient Services teams and brands.
- Manage, update, and refine marketing program assets.
- Define and track patient support program key performance indicators; use performance data, patient insights, and stakeholder feedback to identify optimization opportunities and inform recommendations.
- Partner with insights, analytics, field teams, and external partners to understand patient, caregiver, and provider barriers and translate findings into marketing strategies.
- Support development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.
- Manage marketing materials through review processes to ensure assets are accurate, compliant, on-brand, and delivered on timeline.
- Lead cross-functional workstreams and influence stakeholders without direct authority to drive alignment, decisions, and execution.
- Manage external partnerships and their budgets, including agencies and vendors.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
