Marketing Manager, Patient Services Strategy, Gastroenterology

AbbVie • Mettawa, IL

1d

About The Position

The Marketing Manager, Patient Services Strategy, Gastroenterology develops patient support strategies for Skyrizi Ulcerative Colitis and Crohn’s Disease Gastroenterology. The role connects the US Commercial Brand Team with US Patient Services and is accountable for overall patient support program performance, including marketing strategy, design, brand alignment, asset execution, and performance. The position supports program enhancements and launches, working with brand Sales and Marketing, Legal/Compliance, and other stakeholders to create effective patient treatment-plan experiences.

The role contributes to strategic and tactical planning, coordinates with commercial business partners, and helps align AbbVie Patient Services and brand marketing. It manages program assets and review processes, tracks performance indicators, and uses patient insights and stakeholder feedback to identify optimization opportunities. The Marketing Manager also partners across teams and external organizations to develop and improve omnichannel patient and provider engagement strategies, while driving cross-functional alignment and execution.

Requirements

• Bachelor’s degree required.
• At least 5 years of marketing experience in pharmaceutical/biotech or healthcare services.
• Deep commitment to supporting patients and improving their treatment experience.
• Understanding of patient support program vision and strategy, with the ability to help define, document, and communicate that vision.
• Ability to understand and navigate patient support program components, troubleshoot issues, and maximize program performance.
• Strong project management skills, including prioritization, influence, and execution in a fast-paced, matrixed environment.
• Understanding of business and compliance guardrails and ability to ask appropriate questions to advance the business.
• Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.
• Strong background in consumer or HCP marketing, patient engagement, and retention strategies.
• Strong planning and organizational skills, attention to detail, execution, and follow-through.
• Ability to manage and lead external partnerships and maintain partner budgets, including agencies and vendors.
• Excellent oral, written, and presentation communication skills and interpersonal skills, including the ability to simplify complex information and tailor messaging to different audiences.
• Experience with agile ways of working and market asset management tools such as Promomats, MedComms, or OCE.
• Ability to sit continuously for prolonged periods, more than 2 consecutive hours in an 8-hour day.

Nice To Haves

• MBA or advanced degree strongly preferred.
• Brand, digital, and patient services marketing experience strongly preferred.
• Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services, or care model design preferred.

Responsibilities

• Support leadership in creating patient support program strategic and tactical plans, contributing a strategic perspective.
• Build and maintain relationships with commercial business partners in sales, managed healthcare, trade, and marketing.
• Increase awareness of patient support program offerings among brand teams by sharing content with brand team members.
• Provide AbbVie Patient Services input to brand marketing executions, identifying and resolving inconsistencies and aligning messaging.
• Facilitate discussions between patient services teams and brands about operational opportunities and efficiencies.
• Manage, update, and refine marketing program assets.
• Define and track key performance indicators for patient support programs, using performance data, patient insights, and stakeholder feedback to identify optimization opportunities and inform recommendations.
• Partner with insights, analytics, field teams, and external partners to understand patient, caregiver, and provider barriers and translate findings into marketing strategies.
• Support development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.
• Manage marketing materials through review processes to ensure assets are accurate, compliant, on-brand, and delivered on time.
• Lead cross-functional workstreams and influence stakeholders without direct authority to drive alignment, decisions, and execution.
• Support program enhancements and launches in partnership with brand Sales and Marketing, Legal/Compliance, and other stakeholders.
• Manage external partnerships and associated budgets, including agencies and vendors.

Benefits

• Paid time off, including vacation, holidays, and sick time.
• Medical, dental, and vision insurance for eligible employees.
• 401(k) for eligible employees.
• Eligibility to participate in long-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level