Marketing Manager

ElectronX•Chicago, IL

18d•$120,000 - $140,000

About The Position

ElectronX is seeking a hands-on Marketing Manager to build its brand and growth function from the ground up. Reporting directly to the CEO, this individual will develop the marketing plan and execute it, supporting client and sales events, sales materials, the website and digital channels, and brand development for a new market. The position is a solo marketing role with ownership to test ideas and build processes while working within the standards of a regulated exchange. Travel to industry events is expected. The Marketing Manager will establish marketing goals, priorities, processes and KPIs; plan and execute events; create sales enablement and customer-facing content; coordinate product launches; develop programs to reach new power market participants and university audiences; manage digital marketing and the website; and set consistent brand messaging and standards. The role works closely with the CEO, Sales, Product and Communications, and is responsible for moving external materials through compliance review. ElectronX is a venture capital-backed startup building a U.S.-regulated, direct-access electricity derivatives market. The company has offices in Chicago and New York City. The stated salary range is $120,000–$140,000 USD, with variable expectations of $10,000–$20,000 USD. The position is not eligible for immigration sponsorship.

Requirements

At least 5 years of B2B marketing experience in financial services, capital markets or trading.
Experience building a marketing function, program or brand from the ground up.
Experience executing industry events end to end.
Digital marketing experience using HubSpot and experience managing social media.
Strong hands-on writing skills, with samples to share.
Prior ownership of a brand.
Experience working across compliance, sales and executive stakeholders.
Ability to own a function independently without a marketing team or manager.
Willingness to perform hands-on work, including shipping boxes and on-site event setup.
Ownership mentality and responsibility for work from conception through production.
Bias for action and willingness to move, learn and adjust.
Entrepreneurial spirit and comfort with startup uncertainty.
High agency and ability to identify and solve problems without waiting for permission.

Nice To Haves

Startup experience.
Exposure to trading or energy markets, ideally derivatives or power.
Experience launching technical products, such as APIs or data products, to institutional buyers.
Experience assessing event ROI and advising Sales and leadership on investment.
A degree in business, marketing or communications; an MBA is a plus.

Responsibilities

Build ElectronX's marketing plan, priorities and processes, and evolve them as the company grows.
Set marketing goals and KPIs with the CEO, report results, and recommend where to invest.
Select and manage marketing agencies, tools and vendors.
Plan and execute an annual calendar of 12–15 client and sales events, including conferences, roundtables and seminars.
Own events end to end, including budgets, logistics, materials, shipping, AV, swag and on-site booth staffing.
Work with Sales and the CEO to evaluate event value and spend, and develop potential flagship programs.
Create a consistent weekly message with the CEO covering market highlights, product releases and company news, and equip Sales to deliver it.
Turn recurring CEO sales themes into emails, documents and website updates.
Audit, create and maintain sales collateral, including sales sheets, videos and email campaigns.
Partner with Product to establish a repeatable product-launch process and create customer-facing materials for new features and APIs.
Support press announcements for product launches with Communications.
Design and test programs to reach new power market participants, including data centers, crypto miners and quantitative traders.
Build university relationships to extend ElectronX's reach with the next generation of power traders.
Experiment with new channels and formats in partnership with Communications.
Own the ElectronX website and manage the web agency relationship and budget.
Manage the social media and editorial content calendar with Communications.
Manage digital marketing in HubSpot, including email campaigns, lists and landing pages, and track followers, engagement and inbound activity.
Shape brand messaging and set brand standards for consistent event, digital, social and sales materials.
Partner with Communications to align brand voice across marketing and media.
Ensure external materials complete compliance review on time.
Travel to industry events.