Senior Product Marketing Manager Upstream
About The Position
The Senior Product Marketing Manager–Upstream advances the NorthStar System portfolio strategy, feature concepts, and clinical value narratives for MR-guided interventions. The role leads long-range business and product strategy activities, including business-case development, voice-of-customer (VOC) research, product concepting, and cross-functional product-development planning. As a member of relevant product-development core teams, this position ensures customer, user, and market needs are understood and incorporated throughout development. Working with Upstream Marketing, R&D, PMO, Clinical, Regulatory, Quality, and Downstream Marketing, the role translates unmet needs into actionable product requirements, differentiated value propositions, and go-to-market plans for new features and major enhancements. The position is responsible for complying with Quality System requirements and carrying out responsibilities outlined in environmental, health, and safety policies. It is based at the Burnsville location and requires 25% domestic and international travel.
Requirements
- Bachelor’s degree in marketing, business, sales, or a relevant discipline.
- 5–7 years of marketing or product management experience in electrophysiology.
- Experience designing and executing voice-of-customer initiatives.
- Ability to translate complex information for broad audiences.
- Ability to work effectively in a fast-paced, cross-functional environment with a high degree of ownership and initiative.
- Excellent written, verbal, and presentation skills.
- Proficiency with Microsoft Word, Excel, and PowerPoint.
Nice To Haves
- Experience in cardiology, imaging, or related clinical areas.
- Familiarity with software development cycles and software engineering teams.
- Familiarity with cardiac mapping systems.
Responsibilities
- Develop and maintain portfolio, product, and feature strategies for the NorthStar System, aligning investment priorities with customer needs, clinical value, market opportunity, and company growth objectives.
- Plan and execute VOC research, including interviews, field observations, advisory boards, surveys, and workflow assessments, to identify unmet needs, validate value propositions and product concepts, and synthesize actionable insights.
- Build evidence-based business cases for new products, features, and major enhancements, including market sizing, competitive assessment, customer segmentation, value proposition, financial assumptions, and strategic rationale.
- Partner with R&D and product-development core teams to translate user needs and market insights into clear product requirements, design inputs, and prioritized product roadmaps.
- Define and communicate clinical and economic value narratives, product positioning, and key differentiators for MR-guided interventions with Clinical, Regulatory, Quality, and Downstream Marketing partners.
- Drive cross-functional alignment and decision-making by presenting customer insights, market analyses, product recommendations, and development tradeoffs to internal stakeholders and leadership teams.
- Perform other relevant duties as assigned.
- Comply with Quality System requirements and carry out responsibilities outlined in environmental, health, and safety policies.
Benefits
- Medical benefits
- Dental benefits
- Vision benefits
- Health Savings Accounts
- Health Care and Dependent Care Flexible Spending Accounts
- Disability benefits
- Life insurance
- Retirement benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
