Senior Manager, Upstream Marketing (Hybrid)

Stryker • Waltham, MA

6d • Hybrid

About The Position

Stryker’s acquisition of Amplitude Vascular Systems (AVS) combines AVS’s intravascular lithotripsy (IVL) technology expertise with Stryker’s global scale and commitment to medical innovation. Based at Stryker’s Boston, Massachusetts office, the Senior Manager, Upstream Marketing leads upstream marketing strategy for key portfolios, shaping long-term vision, innovation priorities, and lifecycle management to drive sustainable growth. The role translates customer, clinical, and market insights into differentiated value propositions, portfolio strategy, and new product development direction in partnership with R&D, Clinical, and other stakeholders. It also influences senior leadership decisions and aligns strategy from early discovery through commercialization in a competitive healthcare environment.

The position requires onsite presence approximately four days per week, except for travel days, at the Stryker PV office in Boston, along with occasional travel to the Irvine, California office. Travel is listed as 30%.

Requirements

• Bachelor’s degree.
• 10+ years of work experience.
• Demonstrated proficiency in Microsoft Office, including Excel, Word, and PowerPoint.

Nice To Haves

• MBA or master’s degree.
• 7+ years of medical device or marketing/sales experience within the cardiovascular space.
• 4+ years of people management experience.
• Upstream marketing experience in endovascular, cardiovascular, VTE, or structural heart.

Responsibilities

• Lead competitive and market intelligence efforts, advise on major competitors, anticipate threats, and adjust strategy to improve market penetration and positioning.
• Develop customer and market understanding through voice-of-customer activities, market research, surveys, and trend analysis, translating insights into actionable strategies.
• Identify unmet needs and innovation opportunities by validating assumptions and partnering cross-functionally to inform product, service, and portfolio direction.
• Own portfolio and lifecycle strategy from early discovery through launch, growth, pricing optimization, and eventual obsolescence.
• Lead and influence new product development, collaborating with R&D, Clinical, and cross-departmental stakeholders from concept through pre-commercialization planning.
• Define and communicate long-term portfolio and segment strategies, build organizational alignment, and educate teams on portfolio strategy best practices and benchmarking.
• Build and sustain strategic KOL relationships and partner with Clinical Affairs on evidence generation, clinical claims strategy, and market credibility.
• Anticipate healthcare market dynamics and environmental trends, recommending adjustments to marketing objectives, brand architecture, and competitive positioning.
• Guide pricing and value strategies, manage price competition, align with business unit goals, and link marketing investments to customer acquisition and retention objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior