Upstream Marketing Manager, Spine Robotics

Johnson & Johnson•West Chester, MA

About The Position

Johnson & Johnson is seeking an Upstream Marketing Manager, Spine Robotics, to join its Orthopaedics team. The position is ideally located in Raynham, Massachusetts, with Warsaw, Indiana; Palm Beach Gardens, Florida; or West Chester, Pennsylvania also considered. The role serves as a strategic leader and subject matter expert in spine surgery, robotics, and navigation technologies. It supports and shapes the long-term innovation strategy, technology roadmap, and multigenerational product portfolio for the Spine Digital business. The manager supports the new product development process for new clinical applications of the VELYS™ Active Robotic-Assisted System, including future capability expansion, surgical planning, and AI-enabled capabilities. The role partners with Advanced Technology, R&D, Commercial, and Clinical teams to identify emerging technology trends, assess competitive landscapes, and shape future portfolio investment opportunities. It reports to the Global Head of Robotics. The Orthopaedics business develops solutions across joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Johnson & Johnson has announced plans to separate its Orthopaedics business into a standalone company, DePuy Synthes. The separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, consultations, regulatory approvals, and other customary conditions. If the transaction concludes, the successful candidate is anticipated to become a DePuy Synthes employee and be subject to its employment processes, programs, policies, and benefit plans.

Requirements

Bachelor’s degree required.
At least 5 years of experience in Marketing, Product Management, Strategy, Innovation, Engineering, or a related discipline.
Experience in medical devices, orthopaedics (spine), surgical technologies, navigation, robotics, digital surgery, or related healthcare technologies.
Demonstrated track record developing product strategies, innovation roadmaps, technology portfolios, and business cases that inform investment decisions.
Demonstrated ability to lead complex, cross-functional initiatives from concept through commercialisation and influence stakeholders in a matrix organisation.
Strong strategic, analytical, and commercial acumen; ability to prioritise and deliver multiple high-impact initiatives with a high degree of autonomy.
Experience defining long-term strategic vision, translating insights into execution plans, and delivering measurable business results.
Exceptional communication, presentation, and stakeholder management skills.
Ability to work in cadaver lab and operating room environments.

Nice To Haves

Postgraduate qualification in a related field.
Experience leading surgeon advisory boards, customer engagement programmes, market development initiatives, and innovation governance processes.
Experience in Digital Health, Software, Artificial Intelligence, Machine Learning, Data Analytics, Navigation, Robotics, or enabling surgical technologies.

Responsibilities

Serve as a strategic commercial leader and subject matter expert in spine surgery, supporting long-term innovation strategy, portfolio vision, and the technology roadmap.
Lead upstream marketing activities for the new product development process, integrating customer, clinical, and market insights throughout development.
Drive surgeon engagement, including advisory boards, Voice of Customer programmes, concept testing, and evaluation of future innovations.
Translate customer needs, market trends, and unmet clinical demands into product requirements, business cases, and strategic growth opportunities.
Support development and maintenance of a multigenerational product and technology roadmap aligned with customer, market, and business needs.
Partner with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.
Monitor competitive activity, emerging technologies, and innovation trends to inform strategic decisions and portfolio prioritisation.
Influence and align cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and execution of innovation initiatives.
Provide commercial leadership throughout the innovation lifecycle, from concept generation and product development through launch planning and global commercialisation.
Support portfolio governance, investment prioritisation, and business planning.