Senior Manager, Upstream Marketing (Hybrid)

Stryker • Waltham, MA

1d • $162,700 - $271,100 • Hybrid

About The Position

Stryker’s acquisition of Amplitude Vascular Systems (AVS) combines AVS’s intravascular lithotripsy (IVL) expertise with Stryker’s global scale and commitment to medical innovation. The Senior Manager, Upstream Marketing defines and leads upstream marketing strategy for key portfolios, shaping long-term vision, innovation priorities, and lifecycle management to drive sustainable growth. The role translates customer, clinical, and market insights into differentiated value propositions, portfolio strategy, and new product development direction in partnership with R&D, Clinical, and other stakeholders. It influences senior leadership decision-making and supports strategic alignment from early discovery through commercialization in a competitive healthcare environment.

The position is based in Boston, Massachusetts, with onsite presence required approximately four days per week at the Stryker PV office, except for travel days. Occasional travel to the Irvine, California office is also required to support collaboration, team engagement, and business needs. Travel is 30%.

Requirements

• Bachelor’s degree.
• 10 or more years of work experience.

Nice To Haves

• MBA or master’s degree.
• 7 or more years of medical device or marketing/sales experience within the cardiovascular space.
• 4 or more years of people management experience.
• Upstream marketing experience in endovascular, cardiovascular, venous thromboembolism (VTE), or structural heart.
• Demonstrated proficiency in Microsoft Office, including Excel, Word, and PowerPoint.

Responsibilities

• Lead competitive and market intelligence efforts, advise on major competitors, anticipate future threats, and adjust strategy to improve market penetration and positioning.
• Build customer and market understanding through voice-of-customer (VOC) work, market research, surveys, and trend analysis, translating qualitative and quantitative insights into actionable strategies.
• Identify unmet needs and innovation opportunities, validate assumptions, and partner cross-functionally to inform product, service, and portfolio direction.
• Own portfolio and lifecycle strategy, guiding products from early discovery through launch, growth, pricing optimization, and eventual obsolescence.
• Lead and influence new product development, collaborating with R&D, Clinical, and cross-departmental stakeholders from concept through pre-commercialization planning.
• Define and communicate long-term portfolio and segment strategies, build organizational alignment, and educate teams on portfolio strategy best practices and benchmarking.
• Build and sustain strategic key opinion leader (KOL) relationships, partnering with Clinical Affairs on evidence generation, clinical claims strategy, and market credibility.
• Anticipate healthcare market dynamics and environmental trends, recommending changes to marketing objectives, brand architecture, and competitive positioning.
• Guide pricing and value strategies by managing price competition, aligning with business unit goals, and linking marketing investments to customer acquisition and retention objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior