Marketing Manager, Robotics & AMRs

Pivot + Edge•Dallas, TX

About The Position

The Marketing Manager for Robotics & AMRs serves as the voice of the robotics vertical across marketing channels. The role develops and executes integrated campaigns, creates content, and works with demand generation, sales, technical teams, and supplier partners to position Macnica’s robotics solutions for relevant buyers. It supports marketing needs across the MAI (Americas) and MAE (Europe) regions. The manager owns the annual vertical marketing plan and a continuous content program, oversees external agencies and content partners, supports demand generation and account-based marketing campaigns, and contributes to trade show and event marketing. The role also maintains robotics landing pages, tracks content performance, and builds technical fluency through supplier briefings, FAE sessions, standards body updates, and industry events. Success measures include establishing a documented cross-regional plan, producing campaign-ready content, meeting robotics-related MQL targets, and activating co-marketing relationships with key suppliers.

Requirements

At least 5 years of B2B marketing experience.
Demonstrated experience marketing to engineering or technical audiences.
Strong writing and content development skills across long-form and short-form formats.
Experience managing external agencies, freelancers, or content partners.
Proficiency with marketing automation platforms and CRM systems.
Ability to work cross-functionally with Sales, FAE, and regional marketing teams in a fast-paced environment.
Willingness to travel to domestic trade shows and occasionally to European partner events, estimated at 15–20%.
Experience supporting multi-regional marketing programs spanning North America and Europe.

Nice To Haves

Experience marketing in robotics, automation, machine vision, or adjacent fields.
Experience in the electronics, semiconductor, or industrial technology sector.
Background in robotics, AMR/AGV technology, or embedded systems marketing.
Familiarity with account-based marketing (ABM) tactics and tools.
Experience working with semiconductor or component suppliers as marketing partners.
Experience with Marketo.

Responsibilities

Develop and own the annual Robotics & AMRs vertical marketing plan, aligned with MAI and MAE pipeline targets and campaign calendars.
Create and manage ongoing content, including technical blogs, application notes, case studies, webinar presentations, and social posts for robotics buyers.
Brief and manage external agencies and content partners, and review and approve robotics-related assets.
Partner with the Demand Generation & Automation team on campaign briefs, target audience definitions, and messaging frameworks for nurture tracks.
Support trade show and event marketing for robotics-relevant events by developing booth themes, demo narratives, and promotional materials.
Collaborate with supplier partners to develop co-branded content and joint go-to-market materials.
Maintain and evolve robotics vertical landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead.
Support ABM campaigns for high-value robotics accounts in coordination with Sales leads across North America and Europe.
Track vertical content performance and contribute monthly insights to marketing reports.
Maintain technical fluency by attending supplier briefings, FAE sessions, standards body updates, and industry events.