Senior Manager, Marketing Communications - IVS (Hybrid)
About The Position
Stryker is seeking a marketing leader to drive the strategy, development, and execution of integrated marketing communications that strengthen the brand and support business growth. The role leads cross-functional teams in developing campaigns and content across multiple channels, while overseeing people, budgets, and strategic initiatives that enhance customer engagement and deliver measurable results. The Senior Manager coaches the team on using competitive insights and value propositions to shape communication strategies, and leads communications that support product and portfolio plans. The role guides communication with field sales, oversees creative and channel decisions, and supports the development of internal publications and events while ensuring communications reflect the brand and Stryker’s tone of voice. The position also supervises the use of data collection, analysis, and reporting tools and keeps current with industry trends.
Requirements
- Bachelor’s degree required.
- 10+ years of work experience required.
Nice To Haves
- MBA preferred.
- 7+ years of medical device or marketing experience preferred.
- 4+ years of people management experience preferred.
- Excellent presentation and interpersonal communication skills.
Responsibilities
- Interpret competitive insights and coach the team on using them to shape communication strategy.
- Coach the team to maximize communications aligned with the value proposition.
- Write and guide the development of business reviews, marketing strategies, proposals, and recommendations, and gain organizational alignment on these documents.
- Empower the team to develop marketing communication strategies that understand and enhance the relationship between customers and products or portfolios.
- Lead and coach the team in developing and executing strategies and plans to achieve marketing and business objectives.
- Provide clear, strategic, and prioritized communications to the field sales organization through written and verbal communications, presentations, and informal interactions.
- Encourage collaboration and creative approaches to enabling sales.
- Lead and develop communication strategies that advance product or portfolio strategic plans, and coach the team on communication channel and strategy development and execution.
- Use existing marketing channel strategies, initiate new channels, make ROI-based channel decisions, and track their impact.
- Educate the team on writing projects involving associates and management; consult on the development and editing of large documents and documentation projects.
- Lead discussions on style and tone differences among press releases, marketing brochures, and newsletters.
- Coach the team on creative development and stay current with industry trends to keep the brand current creatively.
- Communicate effectively downward, upward, and outward, and use appropriate persuasion to gain agreement.
- Develop presentation objectives and organize key topics, speaking points, materials, and flow.
- Empower and coach the team to maximize creative impact.
- Determine cost-effective design alternatives to maximize the budget.
- Coach the team on designing and developing internal publications and events, ensuring messaging is on-brand and in Stryker’s tone of voice.
- Supervise the use of data collection, analysis, and reporting tools.
- Coach the team on new ways to execute events and share results.
- Stay current with industry trends, shows, and events.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
