Senior Marketing Communications Manager

Kuros Biosciences•Alpharetta, GA

About The Position

The Senior Marketing Communications Manager reports to the Marketing Communications Director and leads integrated marketing communications across Spine, Extremities, and Trauma portfolios. The role is a senior strategic partner to Product Marketing, Sales, Clinical/Medical Affairs, Regulatory, and external agency and vendor partners. This position owns campaigns from insight and strategy through creative development, cross-functional alignment, agency direction, medical/legal/regulatory (MLR) review, production, launch, and performance measurement. Campaigns support brand awareness, product adoption, sales enablement, and revenue growth, using channels such as digital, email, social media, events, sales tools, video, and print. The manager develops campaign briefs and launch plans, translates technical product information and clinical evidence into compliant audience-appropriate messaging, and advises on portfolio priorities, campaign sequencing, resources, agency scope, and channel investment. The role also manages content workflows and approved files in Veeva/MLR, sales enablement content in HighSpot, website content, and email campaigns in HubSpot. It leads campaign research and performance analysis, digital and event marketing execution, and collaboration across portfolio teams.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
At least seven years of progressive medical device experience in marketing communications, campaign development and management, healthcare marketing, medical device marketing, or a related commercial marketing role.
Demonstrated experience developing and launching integrated marketing campaigns, including managing campaigns from strategic definition through MLR approval, launch, field activation, and post-campaign performance analysis.
Ability to manage multiple integrated campaigns while maintaining strategic focus and executional detail.
Strong written, verbal, and presentation skills, including the ability to communicate expectations, facilitate decisions, provide actionable creative feedback, and present recommendations to cross-functional stakeholders.
Proficiency with Microsoft Outlook, Excel, PowerPoint, and Word.
Experience understanding and interfacing with healthcare professionals and/or field sales organizations.
Ability to manage organic and paid social content across LinkedIn, Instagram, Facebook, and YouTube, including setup, publishing, targeting, performance monitoring, and optimization.
Experience with Veeva or a comparable MLR/quality system and familiarity with promotional review requirements in medical devices or regulated industries.
Proficiency with enablement tools such as HubSpot and HighSpot.
Ability to travel domestically and internationally as business needs require, up to 20–30%.

Nice To Haves

Product-launch experience is strongly preferred.
Subject matter expertise in spine, orthopedics, extremities, trauma, biologics, or another surgeon-focused device category is strongly preferred.
Advanced project-management and prioritization skills, including independently managing multiple deadlines, owners, agencies, approvals, and dependencies.

Responsibilities

Partner with Spine, Extremities, and Trauma Product Marketing, the Marketing Communications Director, Medical Affairs, and Sales to turn customer needs, business objectives, competitive challenges, and content gaps into campaigns.
Develop and execute integrated campaigns and product launches from strategy through launch and post-launch optimization.
Write actionable campaign creative briefs defining customer insight, messaging, proof points, calls to action, channel strategy, deliverables, metrics, timelines, and budget parameters.
Lead agency kickoffs and manage agency and internal creative partners through concepting, copy development, design review, MLR preparation, production, launch, and optimization.
Advise on portfolio priorities, campaign sequencing, resource allocation, agency scope, and channel investment.
Translate technical product information, clinical evidence, surgeon feedback, and field insights into clear messaging and campaign concepts.
Review campaign performance after launch, combining metrics, field feedback, and agency learnings to document and apply improvements.
Develop and execute omnichannel campaigns across print, social, digital, email, video, web, events, and sales enablement resources.
Manage materials through Veeva/MLR submissions, annotations, version control, routing, tracking, and final approved-file management.
Collaborate with Product Marketing, Clinical/Medical Affairs, Regulatory, and Sales to develop differentiated value propositions and compliant promotional messaging.
Keep campaign and sales-enablement content organized, current, accessible, and appropriately deployed in HighSpot for sales representatives and distributors.
Use HighSpot and campaign analytics to identify adoption, usage, content gaps, and field-activation opportunities, and recommend actions.
Lead focused qualitative or quantitative research into surgeon/customer needs, campaign response, competitive perceptions, and field opportunities.
Analyze research, campaign performance, field feedback, and customer insights and translate findings into campaign, messaging, content, and targeting decisions.
Maintain a prioritized campaign and content pipeline based on commercial priorities, competitive intelligence, customer feedback, evidence milestones, launches, and market gaps.
Plan and execute social media, website, email, and texting tactics consistent with campaign strategy, brand voice, and compliance guidelines.
Monitor and report on digital KPIs, including social engagement, reach, click-through rate, lead conversion, email performance, and content usage, and recommend optimizations.
Collaborate on website strategy, SEO priorities, landing pages, campaign pages, and content updates supporting growth objectives.
Manage Kuros U.S. Spine, Extremities, and Trauma website content and ensure it reflects current messaging, approved claims, product offerings, and campaign priorities.
Build and deploy HubSpot email campaigns for distributor partners and, where appropriate, surgeon audiences, aligning content and cadence with active campaign briefs.
Lead marketing execution for priority Spine, Extremities, and Trauma trade shows, including graphics, collateral, advertising, and pre- and post-show communications.
Partner with the Marketing Communications Director and Events team on event marketing direction, content, follow-up, and performance reporting.
Lead marketing content and execution for education and advocacy events.
Coordinate with the Marketing Communications Director, Marketing Communications peers, and Spine, Extremities, and Trauma Managers/Directors on positioning, launch priorities, timing, claims, and cross-portfolio messaging.