Senior Manager, Marketing & Communications

Greater Baltimore Committee•Baltimore, MD

About The Position

The Senior Manager, Marketing & Communications is a senior, externally facing member of the Greater Baltimore Committee’s Marketing & Communications team. This role leads the planning, execution, and continuous improvement of local and national media relations and partnerships, owned-channel marketing and communications, major thought leadership products, and signature event communications. The position translates GBC’s economic-development priorities, civic agenda, organizational accomplishments, and regional investment stories into timely, audience-centered communications that build awareness, engagement, and confidence among members, partners, media, civic leaders, investors, and the broader Baltimore region. The Senior Manager brings structure and operating discipline to publicity activity; serves as the principal staff liaison to assigned publicity partners; and coordinates with the Vice President of Communications, senior leadership, colleagues, and external vendors to manage messaging, approvals, timelines, and follow-up. The role also advances event and executive communications, develops reusable storytelling assets, and uses analytics to strengthen channel performance and demonstrate communications impact. Success calls for sound judgment, strong writing and project-management skills, confidence with senior stakeholders, and the ability to take complex communications work from strategy through execution.

Requirements

Bachelor’s degree or equivalent combination of education, professional experience, and demonstrated accomplishment.
At least five years of progressively responsible experience in marketing, communications, public relations, media relations, digital marketing, journalism, stakeholder engagement, nonprofit communications, economic development, or a related field.
Demonstrated success managing local media relations, coordinating with public-relations agencies or external vendors, and preparing leaders for media or public-facing engagements.
Strong experience developing and executing content strategies across social media, websites, email, events, and other owned communications channels.
Experience managing website content, digital campaigns, analytics, newsletters, content calendars, and social-media platforms.
Ability to translate complex organizational priorities, data, programs, and stakeholder activity into clear, compelling, audience-appropriate narratives.
Excellent writing, copyediting, proofreading, verbal communication, and presentation skills.
Strong project-management capabilities, including managing multiple concurrent priorities, establishing structure, meeting deadlines, and following work through to completion.
Sound judgment, discretion, responsiveness, and comfort working with senior executives, members, public officials, media, external partners, and vendors.
Ability to interpret analytics and use performance data to make practical recommendations that improve communications outcomes.
Proficiency with social-media management, email marketing, website content-management, graphic design, presentation, video/photo editing, spreadsheet, and project-management tools.
Experience with visual storytelling, including coordination or production of photography, video, presentations, and branded collateral.
Strong interest in regional economic development, civic issues, and the role of strategic communications in advancing equitable growth and investment.
Commitment to accountability, collaboration, professionalism, continuous improvement, and high-quality service.

Responsibilities

Lead day-to-day local and national media relations, including pitches, press releases, media advisories, reporter outreach, interview logistics, briefing materials, follow-up, and outcome tracking.
Serve as the primary staff liaison to Violet PR, Profiles PR, and other assigned publicity or media partners; manage workplans, briefing materials, approval processes, meetings, action logs, and follow-up.
Coordinate with the Vice President of Communications on media priorities, messaging, sensitive issues, executive visibility, approvals, and escalation of reputational matters.
Develop and maintain a media activity calendar and pipeline of story opportunities, announcements, data releases, events, executive perspectives, regional proof points, partner stories, and timely issue-based angles.
Prepare executives, subject-matter experts, speakers, and partners for interviews and public-facing opportunities, and coordinate post-engagement follow-up.
Monitor local media coverage and regional conversation; identify opportunities, emerging issues, risks, and recommendations for response or proactive engagement.
Coordinate local storytelling with colleagues working on national PR, Bold Moves, UpSurge, policy, economic investment, partnerships, and events.
Maintain media records and provide regular reporting and recommendations to the Vice President of Communications.
Plan and execute marketing communications across owned channels, including social media, email marketing, newsletters, web content, digital campaigns, and other audience-engagement platforms.
Manage GBC’s social media presence, including creating, scheduling, publishing, monitoring, and optimizing content in alignment with messaging, brand standards, and campaign calendars.
Develop and maintain coordinated editorial and social-media calendars integrating GBC initiatives, events, member and partner stories, Bold Moves activity, relevant UpSurge updates, media moments, and regional economic-development priorities.
Coordinate with the Vice President of Communications and relevant team members to maintain distinctions and alignment among the GBC website, Invest in Baltimore Region website, and UpSurge platforms.
Lead communications planning and execution for signature events, high-profile convenings, executive engagements, and assigned stakeholder programs in partnership with relevant teams.
Develop event audience strategies, promotional plans, registration communications, speaker and program materials, collateral, social content, media outreach, photo and video needs, on-site communications support, and post-event storytelling.
Prepare presentations, briefing materials, biographies, talking points, social content, media materials, and other executive communications products.
Serve as staff liaison to assigned boards, committees, or stakeholder groups, including the Baltimore Women and Allies Board when assigned; support communications, meeting preparation, engagement planning, and follow-up.
Turn organizational achievements, data, events, and partner activity into public-facing narratives and reusable materials such as annual-report content, impact stories, presentations, videos, photo assets, and case studies.
Coordinate external vendors and internal contributors supporting graphic design, photography, video, printing, web development, paid promotion, and other communications projects.
Manage assigned marketing and communications initiatives as a senior project manager, defining scopes, timelines, roles, deliverables, decision points, approval workflows, and follow-up systems.
Convene internal and external working meetings, document decisions, clarify ownership, track commitments, and raise risks or resource needs with recommended solutions.
Integrate communications with organization-wide plans and maintain message consistency across media, digital channels, events, publications, presentations, partner communications, and web platforms.
Support crisis communications and rapid-response work as directed by the Vice President of Communications, including media coordination, monitoring, draft materials, and social-media support.
Contribute to communications processes, templates, shared asset libraries, contact databases, content repositories, and other systems that improve institutional knowledge and execution.
Provide direction, coaching, and expectations to interns, contractors, vendors, and project-based support staff, as assigned.