Senior Marketing Communications Manager

Kuros Biosciences•Alpharetta, GA

4d•Hybrid

About The Position

The Senior Marketing Communications Manager leads integrated marketing communications across Kuros’s Spine, Extremities, and Trauma portfolios. Reporting to the Marketing Communications Director, this role serves as a senior strategic partner to Product Marketing, Sales, Clinical/Medical Affairs, Regulatory, and external agency and vendor partners. The position combines strategic campaign leadership with hands-on execution, from translating business and customer needs into briefs through creative development, medical/legal/regulatory (MLR) review, production, launch, and performance measurement. Campaigns support brand awareness, product adoption, sales enablement, and revenue growth through channels including digital, email, social, events, sales tools, video, and print. The role develops and executes integrated campaigns and product launches; advises on portfolio priorities, campaign sequencing, resources, agency scope, and channel investment; and translates technical product information, clinical evidence, surgeon feedback, and field insights into clear, compliant messaging. It owns campaign and content workflows, including Veeva/MLR submissions and approved-file management, and ensures sales-enablement materials are current and useful in HighSpot. The manager also leads focused market research, interprets campaign and customer insights, manages website content and HubSpot email campaigns, monitors digital performance, and leads marketing execution for priority trade shows and education and advocacy events. The position is full-time and hybrid, with three days onsite in Alpharetta, Georgia. Travel is up to 20–30%, domestically and internationally as business needs require. Physical demands may include occasional sitting, standing, walking, climbing, reaching, bending, or stooping; lifting and carrying items of 50 pounds or more depending on the role; and frequent use of hands and fingers. Some roles may require extended motor-vehicle operation and a valid driver’s license; specific requirements may vary by role.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
At least seven years of progressive medical device experience in marketing communications, campaign development and management, healthcare marketing, medical device marketing, or a related commercial marketing role.
Demonstrated experience developing and launching integrated marketing campaigns and managing multiple campaigns from strategic definition through MLR approval, launch, field activation, and post-campaign analysis.
Strong project-management and prioritization skills, including the ability to manage multiple deadlines, owners, agencies, approvals, and dependencies independently.
Excellent written, verbal, and presentation skills, including communicating expectations, facilitating decisions, providing actionable creative feedback, and presenting recommendations to cross-functional stakeholders.
Experience understanding and interfacing with healthcare professionals and/or field sales organizations.
Proficiency with Microsoft Outlook, Excel, PowerPoint, and Word.
Hands-on experience managing organic and paid social media content across LinkedIn, Instagram, Facebook, and YouTube, including campaign setup, publishing, audience targeting, performance monitoring, and optimization.
Experience with Veeva or a comparable MLR/quality system and familiarity with promotional review requirements in medical devices or another regulated industry.
Proficiency with enablement and marketing tools such as HubSpot and HighSpot.
Ability to travel domestically and internationally as business needs require, up to 20–30%.
Ability to meet the described physical demands, with reasonable accommodations where applicable.

Nice To Haves

Product-launch experience is strongly preferred.
Subject-matter expertise in spine, orthopedics, extremities, trauma, biologics, or another surgeon-focused device category is strongly preferred.

Responsibilities

Partner with Spine, Extremities, and Trauma teams to turn customer needs, business objectives, competitive challenges, and content gaps into campaign strategies.
Develop and execute integrated marketing communications campaigns and product launches, from strategy and creative briefs through MLR approval, production, launch, and optimization.
Write actionable creative briefs defining customer insight, messaging, proof points, calls to action, channels, deliverables, success metrics, timelines, and budget parameters.
Lead agency kickoffs and day-to-day agency and internal creative work, providing feedback and maintaining brand voice, compliance, and timing.
Advise on portfolio priorities, campaign sequencing, resource allocation, agency scope, and channel investment.
Translate technical product information, clinical evidence, surgeon feedback, and field insights into audience-appropriate messages and campaign concepts.
Review campaign results using metrics, field feedback, and agency learnings; document improvements and apply insights to future campaigns.
Develop and execute omnichannel campaigns across print, social, digital, email, video, web, events, and sales-enablement resources.
Manage Veeva/MLR workflows, including submissions, annotations, version control, routing, tracking, and approved-file management.
Work with Product Marketing, Clinical/Medical Affairs, Regulatory, and Sales to develop differentiated value propositions and compliant promotional messaging.
Keep campaign and sales-enablement content organized, current, findable, and appropriately deployed in HighSpot for sales representatives and distributors.
Use HighSpot and campaign analytics to identify adoption, usage, content gaps, and field-activation opportunities, and recommend improvements.
Lead qualitative or quantitative research on surgeon/customer needs, campaign response, competitive perceptions, and field opportunities.
Translate research, campaign performance, field feedback, and customer insights into implications for campaign strategy, messaging, content, and targeting.
Maintain a prioritized campaign and content pipeline based on commercial priorities, competitive intelligence, customer feedback, evidence milestones, launches, and market gaps.
Plan, develop, and execute social media, website, email, and texting tactics consistent with campaign strategy, brand voice, and compliance guidelines.
Monitor and report digital KPIs, including social engagement, reach, click-through rate, lead conversion, email performance, and content usage, and recommend optimizations.
Collaborate with the Marketing Communications Director on website strategy, SEO priorities, landing pages, campaign pages, and content updates.
Manage U.S. Spine, Extremities, and Trauma website content and keep pages aligned with current messaging, approved claims, offerings, and campaign priorities.
Build and deploy HubSpot email campaigns for distributor partners and, where appropriate, surgeon audiences.
Lead marketing execution for priority Spine, Extremities, and Trauma trade shows, including graphics, collateral, advertising, and pre- and post-show communications.
Partner with the Marketing Communications Director and Events team on event marketing content, follow-up, and performance reporting.
Lead marketing content and execution for education and advocacy events.
Coordinate with the Marketing Communications Director, communications peers, and portfolio managers and directors to align positioning, launches, timing, claims, and cross-portfolio messaging.