Associate Marketing Manager I, Paid Media

Learning Resources•Vernon Hills, IL

17d•$68,000 - $78,000•Hybrid

About The Position

The Associate Marketing Manager I, Paid Media supports the execution of digital media programs across U.S. and international retailer sites and direct-to-consumer channels. The role collaborates with internal teams and external agency partners to grow the company’s portfolio of brands, including hand2mind, Learning Resources, Brightkins, and Educational Insights, and to drive revenue and long-term brand success. Under the direction of the Sr. Marketing Manager, Paid Media, this position manages paid media campaign execution, contributes to planning and testing, analyzes performance, and communicates insights and recommendations. Success includes supporting campaigns accurately and on schedule, developing an audience testing framework, auditing paid social and social commerce strategy—including TikTok Shop GMV campaigns—and maintaining accurate budget pacing, documentation, and reporting.

Requirements

Bachelor’s degree or equivalent relevant experience in Marketing, Business, Advertising, or a related field.
Strong analytical skills, including interpreting campaign performance data, identifying trends, and translating insights into actionable recommendations.
Ability to use AI-enabled tools and platform capabilities to improve campaign efficiency, identify optimization opportunities, and support data-driven decision-making.
Ability to track and manage programs across multiple retailers and campaign reporting.
Ability to navigate retailer systems and help resolve retailer issues.
Ability to build and maintain effective relationships with management, sales teams, peers, and agency partners to achieve objectives.
Detail-oriented with strong organizational skills.
Proactive and resourceful problem-solving skills.

Nice To Haves

Hands-on experience managing TikTok Shop GMV Max campaigns (TikTok GMV ads), including campaign setup, optimization, and performance analysis, is strongly preferred.

Responsibilities

Manage end-to-end paid media campaign execution across digital channels, including setup, trafficking, quality assurance, tracking implementation, optimization, and reporting.
Partner with brand, sales, eCommerce, and creative teams to align media strategies with business objectives, product launches, and promotional priorities.
Contribute to media planning with performance insights, audience recommendations, creative strategy input, channel investment recommendations, and budget allocation guidance.
Develop and execute structured testing plans across audiences, creative, bidding strategies, placements, and channels.
Analyze campaign, audience, and creative performance data to identify trends, generate insights, and recommend optimization opportunities.
Partner with agency teams and platform representatives to optimize campaign performance, implement best practices, and identify growth opportunities.
Use AI-enabled tools and platform capabilities to improve campaign management efficiency, reporting processes, and performance outcomes.
Communicate campaign performance, key learnings, and recommendations to cross-functional stakeholders.
Respond promptly to questions, alerts, and campaign issues with customer focus and urgency.
Support paid media campaigns across assigned channels, ensuring assets, tracking, timelines, and reporting are completed accurately and on schedule.
Develop and implement an audience testing framework to optimize targeting, improve efficiency, and identify scalable high-value audiences across key social platforms.
Audit paid social and social commerce strategy, including TikTok Shop GMV campaigns, across awareness and conversion objectives to identify savings, optimizations, and growth opportunities.
Establish and maintain a consistent reporting cadence, delivering timely performance reporting, insights, and optimization recommendations.
Maintain accurate budget pacing and campaign documentation so spending aligns with approved plans and reporting remains reliable and actionable.