Manager, Paid Media
About The Position
The Manager, Paid Media owns FIS’s multi-million-dollar paid media program supporting commercial pipeline growth. This hands-on individual contributor sets strategy and executes the plan, including budget pacing, agency management, and translating performance data into insights for executives. The role reports to FIS’s SVP, Global Head of Brand. The position turns commercial priorities into lead-generation strategies across content syndication and paid social, with defined objectives, channel strategies, and investment plans. It forecasts and allocates program spend, leads the media agency, partners with data and analytics teams to connect platform results to funnel conversions, and presents findings to senior stakeholders and executives.
Requirements
- At least 8 years of paid media experience, with hands-on depth in B2B lead generation.
- A track record of lead-generation and growth strategies that drove pipeline and revenue beyond the click.
- Experience managing agencies with clear objectives and accountability.
- Working knowledge of SEO, website optimization, and digital analytics.
- Strong collaboration across marketing capabilities, including product marketing, demand generation, digital, and creative.
- Confidence presenting insights and recommendations to senior stakeholders, supported by strong communication and project management skills.
Nice To Haves
- Financial technology experience.
Responsibilities
- Develop lead-generation strategy across content syndication and paid social, including objectives, channel strategy, and investment plans.
- Forecast and allocate a multi-million-dollar paid media budget, shifting investment toward effective activity.
- Lead the media agency day to day, setting direction and holding it accountable for stronger testing and innovation.
- Partner with data and analytics teams to connect platform performance to conversions through the funnel.
- Present performance insights and recommendations clearly to senior stakeholders and the executive team.
Benefits
- Opportunities to make an impact in fintech.
- Internal career growth opportunities.
- Personal and professional learning.
- Inclusive, diverse work environment.
- Resources to give back to your community.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
