Manager, Paid Media

Computer Task Group, Inc•UNAVAILABLE, UNAVAILABLE

About The Position

CTG is seeking a Manager, Paid Media to own and optimize paid media programs across the business. The role develops measurable, full-funnel campaigns that build awareness, engage priority accounts, generate qualified demand, and contribute to pipeline. Reporting to the Director of Demand Generation, this hands-on manager leads strategy, planning, execution, and measurement across LinkedIn Ads, Google Ads, and sponsored media programs with industry organizations and strategic partners. The position partners closely with Demand Generation, Content, Creative, Marketing Operations, Sales, and business line leaders to align targeting, messaging, campaign experiences, lead flow, attribution, and performance with CTG’s growth objectives. The manager oversees campaign investments and vendors, establishes testing and governance practices, maintains tracking and reporting quality, and recommends ways to improve and scale paid media performance.

Requirements

Five or more years of progressive experience in paid media, performance marketing, digital marketing, or demand generation in a B2B environment.
Demonstrated success developing and optimizing paid media programs that support awareness, account engagement, qualified demand, pipeline, and revenue objectives.
Strong working knowledge of full-funnel B2B marketing, account-based marketing, buyer journeys, audience strategy, retargeting, lead generation, and conversion practices.
Proven ability to manage campaign strategy, platform execution, budgets, forecasts, vendors, testing plans, and performance optimization.
Experience evaluating and managing sponsored media programs with industry associations, publishers, or strategic partners.
Ability to translate performance data into clear insights, priorities, experiments, and executive recommendations.
Strong project management skills and ability to manage multiple campaigns, deadlines, stakeholders, and vendors simultaneously.
Excellent written and verbal communication, collaboration, judgment, and stakeholder-management skills.
Comfort operating as both a strategic program owner and a hands-on platform practitioner in an evolving environment.
Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
Advanced proficiency with LinkedIn Campaign Manager, including audience building, campaign launches, bid and budget management, performance monitoring, and optimization of account-based and lead-generation programs.
Advanced proficiency with Google Ads, including search strategy, keyword planning, campaign setup, bid and budget management, conversion tracking, testing, and optimization.
Strong proficiency with HubSpot campaign tracking, CRM and marketing automation workflows, lifecycle stages, lead routing, reporting, dashboards, attribution, and data governance.
Working knowledge of web analytics, tag management, conversion tracking, dashboarding, and data visualization tools used to connect media performance to pipeline and revenue.
Excellent verbal and written English communication skills and ability to interact professionally with a diverse group.

Nice To Haves

Experience in technology or professional services.
Relevant Google Ads or LinkedIn Marketing certifications.

Responsibilities

Develop and lead CTG’s paid media strategy across LinkedIn Ads, Google Ads, retargeting, account-based advertising, and sponsored media opportunities.
Create channel plans, audience strategies, budgets, forecasts, and campaign roadmaps aligned to business line priorities, integrated campaigns, and pipeline goals.
Personally build, launch, monitor, and optimize campaigns, including daily platform execution, pacing, troubleshooting, and performance improvement.
Partner with Demand Generation, Sales, and business leaders to define ideal customer profiles, priority accounts, buyer personas, intent signals, keywords, messaging, offers, and calls to action.
Evaluate and oversee sponsored media opportunities with industry associations, publishers, and strategic partners, including sponsored content, newsletters, webinars, digital placements, and lead-generation programs.
Manage budgets, pacing, purchase-order coordination, invoice review, forecasts, and vendor relationships.
Establish testing roadmaps for audiences, creative, messaging, offers, keywords, bids, and landing experiences, and translate results into optimization actions.
Serve as business administrator for advertising platforms and partner with Marketing Operations on audience integrations, conversion tracking, analytics, CRM, marketing automation, and attribution workflows.
Partner with Marketing Operations and Sales Operations to maintain accurate tracking, naming conventions, lead routing, attribution, documentation, and reporting from media engagement through pipeline and revenue.
Build dashboards and deliver regular performance updates covering reach, engagement, conversion, lead quality, cost efficiency, account engagement, pipeline contribution, return on investment, experiments, risks, and recommended actions.
Establish quality controls, documentation, platform access standards, naming conventions, and brand compliance across paid programs.
Stay current on platform changes and B2B media trends, recommending channels, tools, processes, and investment approaches to improve performance and scale.