Paid Media Manager

Sock Club•Austin, TX

1d•$90,000 - $120,000•Hybrid

About The Position

The Paid Media Manager runs Sock Club’s paid media program day to day and manages the landing pages and conversion paths that paid traffic depends on. Reporting to the Senior Digital Marketing Manager, this role co-owns paid media strategy and owns execution across paid search, paid social, and shopping on Google, Microsoft Bing, LinkedIn, and Meta. The manager oversees budgets and pacing against efficiency and pipeline targets, and improves conversion through landing-page work and structured testing. On a small marketing team, the role balances strategy and hands-on execution. Sock Club is a B2B custom sock company founded in 2012 and based in Austin, Texas. It designs and manufactures branded socks for businesses, selling directly to companies and through distributors and promotional-products partners. The role is hybrid in Austin, with in-office work Tuesday through Thursday and remote work Monday and Friday. It is a full-time position with no direct reports and a base salary of $90,000 to $120,000.

Requirements

At least 4 years of hands-on experience managing B2B paid media in-house or at an agency, with primary responsibility for paid search and paid social.
Hands-on expertise in Google Ads, LinkedIn Ads, and Meta, plus working proficiency in Microsoft (Bing) Ads.
Direct experience running Google Shopping and Performance Max, including product-feed management.
A record of managing paid budgets to ROAS, CAC, and CPL targets while improving downstream lead quality, such as MQL-to-SQL conversion and lead fit.
Experience implementing conversion tracking, including GA4 events and offline conversion imports from a CRM.
Experience building and maintaining spreadsheet-based spend-pacing and forecasting models, including seasonality assumptions and scenario levers.
Strong analytical skills and ability to independently pull and analyze performance data in GA4 and a BI platform.
Direct experience with landing-page optimization, conversion-rate optimization, and A/B testing, including sample size and statistical significance.
Experience marketing a considered, multi-stage B2B purchase where lead quality matters more than raw volume.
A solid grasp of attribution in a multi-touch B2B funnel, including the distinction between in-platform conversions and CRM-verified outcomes and where channels may be over- or under-credited.
Ability to reconcile information across GA4, the CRM, and ad platforms, identify the appropriate source of truth, and flag discrepancies.
Proactive approach to identifying pacing, tracking, or performance issues and proposing fixes.
Interest in understanding buyer and distributor purchasing behavior and applying that knowledge to targeting and messaging.
Strong communication and organizational skills, including the ability to manage multiple campaigns, budgets, and pacing workstreams and clearly explain performance and tradeoffs to non-specialists.
Uses AI regularly and effectively for research, analysis, copy, and reporting, while recognizing where its work needs checking.
Keeps current with platform changes across bidding, automation, policy, and measurement, and recommends adaptations.
Bachelor’s degree is preferred but not required; equivalent hands-on experience is welcome.

Nice To Haves

Familiarity with SEO fundamentals; paid and organic keyword strategy are coordinated at Sock Club.
A bachelor’s degree.

Responsibilities

Plan, build, launch, and optimize paid search and shopping across Google Ads and Microsoft (Bing) Ads, including Search, Shopping, Performance Max, and product-feed health.
Run paid social on LinkedIn and Meta, including B2B audience and account targeting across Sock Club’s segments and buyer personas.
Lead keyword research, expansion, gap analysis, match-type decisions, negative lists, and ongoing performance reconciliation.
Forecast and pace monthly and quarterly spending, including KPI outlooks, per-channel seasonality projections, and budget reallocation recommendations.
Manage bids, targets, and channel mix against ROAS and blended ROAS, CAC, and CPL goals.
Grow paid contacts and MQLs while improving lead quality, and track paid leads from NQ through SQL into qualified pipeline with sales and marketing operations.
Own conversion tracking and attribution, including GA4 events, platform tags, offline conversion imports from HubSpot, value-based bidding signals, and reconciliation of platform data against the CRM source of truth.
Build and test paid landing pages and forms in Heyflow, conduct conversion audits, and maintain an A/B testing roadmap for ads, pages, and forms.
Manage Sock Club’s supplier presence and paid placements on SAGE, ESP, ASI, and CommonSKU, and track each platform’s pipeline contribution.
Report paid performance to leadership with Direct and Distributor results segmented.
Coordinate with email, SEO, events, content, and sales to align campaigns, keywords, and shared audiences.