Paid Media Manager

Sage Dental•Boca Raton, FL

1d•Remote

About The Position

Sage Dental Management is seeking a data-driven, detail-oriented Paid Media Manager to lead day-to-day execution and optimization of digital advertising campaigns across multiple paid media channels. The role manages initiatives that support brand awareness, new-patient acquisition and appointment bookings, and measurable business growth across Sage Dental’s markets. It combines strategic planning, hands-on campaign management, analytical work, and cross-functional collaboration to ensure campaigns are accurate, relevant, compliant, and aligned with business priorities. The Paid Media Manager works with marketing, analytics, operations, clinical teams, external agency partners, and other stakeholders to support integrated marketing and growth objectives. The position reports directly to the Senior Director of Integrated Marketing. It is remote, with the ideal candidate located in the Eastern or Central time zones.

Requirements

5–10 years of professional experience in paid media, digital advertising, growth/performance marketing, or a related field.
Extensive hands-on experience planning, executing, managing, and optimizing Google Ads and Meta Ads campaigns.
Experience in healthcare advertising, preferably supporting multi-location healthcare organizations or patient acquisition campaigns.
Familiarity with ZocDoc, connected TV, audio/radio advertising, display advertising, and other digital media channels.
Demonstrated ability to manage multiple campaigns, budgets, markets, and competing priorities simultaneously.
Strong analytical skills and experience using campaign performance data to guide optimization and decision-making.
Experience with conversion tracking, attribution, reporting dashboards, and marketing analytics tools.
Excellent project management, organization, attention to detail, and follow-through.
Strong written and verbal communication skills, including the ability to collaborate across teams and communicate performance insights to stakeholders.
Ability to work independently, take ownership of day-to-day execution, and proactively identify opportunities for improvement.
Familiarity with marketing analytics and reporting platforms such as Google Analytics 4, Patient Prism, Google Ads, Meta, and comparable platforms.
Experience with CRM, call tracking, and campaign conversion measurement.
Understanding of healthcare advertising privacy considerations and applicable digital platform policies.

Nice To Haves

Dental industry experience.

Responsibilities

Lead day-to-day execution, management, and optimization of campaigns across Google Ads, Meta, ZocDoc, eLocal, connected TV, audio/radio, display, and other paid media channels.
Manage campaign setup, audience targeting, keyword strategy, budgets, bidding, creative implementation, tracking, and ongoing optimization.
Keep paid campaigns accurate, current, and relevant to Sage Dental’s services, locations, promotions, and business objectives.
Monitor campaign performance and return on advertising spend, identifying opportunities to improve efficiency, reach, conversion rates, and patient acquisition.
Support integrated marketing campaigns and local market initiatives through paid media planning and execution.
Manage campaign pacing, budget allocation, and performance against established KPIs and business goals.
Align paid media campaigns with broader marketing strategies and business priorities in partnership with the Senior Director of Integrated Marketing and internal stakeholders.
Collaborate with creative, organic marketing, multicultural marketing, strategy, analytics, operations, clinical teams, and external agency partners to coordinate accurate and effective campaigns.
Work with internal stakeholders to maintain accurate location information, service offerings, messaging, promotions, landing pages, and calls to action.
Coordinate campaign launches, creative updates, testing, and optimization across markets and channels.
Communicate campaign performance, insights, challenges, and recommendations to marketing leadership and business stakeholders.
Monitor, analyze, and report on paid media performance using platform analytics and appropriate reporting tools.
Track KPIs including spend, clicks, impressions, CPC, CPA, conversion rates, appointment bookings, and ROAS where applicable.
Develop regular performance reports that translate campaign data into actionable insights and recommendations.
Test audiences, creative, messaging, landing pages, bidding strategies, and campaign structures to improve results.
Partner with analytics and marketing teams to support accurate conversion tracking, attribution, and reporting.
Identify performance trends and recommend adjustments to media mix, budgets, targeting, and campaign tactics.