Paid Media Manager

NBCUniversal • Miami, FL

6d • Hybrid

About The Position

Join Telemundo’s Marketing team as a Paid Media Manager supporting integrated campaigns across entertainment, news, and sports. Reporting to the Paid Media Director, this role helps turn approved media strategies into effective campaign execution across television, streaming, digital video, paid social, audio, and out-of-home channels. The manager works with the media agency and internal partners to review media recommendations, coordinate campaign delivery, monitor performance, and identify opportunities to optimize results. The role also supervises a Paid Media Specialist.

This is a temporary assignment covering a leave of absence and a project/limited-term position, unless otherwise amended or terminated as project deliverables are completed.

Requirements

• At least 5 years of experience in paid media planning, activation, campaign management, or related roles at an agency or advertiser.
• Spanish-language proficiency, written and verbal, is required.
• Experience coordinating integrated paid media campaigns across digital and traditional channels.
• Strong analytical skills, including interpreting campaign reports, media KPIs, and optimization opportunities.
• Experience monitoring media budgets, pacing, campaign timelines, and execution deliverables.
• Proven ability to collaborate with external agencies and cross-functional stakeholders while managing competing deadlines.
• Experience supervising or providing day-to-day direction to junior team members.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

• Experience in entertainment, television, streaming, sports, or multicultural marketing.
• Familiarity with Meta, TikTok, YouTube, connected TV, and other digital advertising environments.
• Experience reviewing brand lift, attribution, or tune-in measurement studies.
• Ability to turn complex performance data into concise recommendations for business stakeholders.
• Strong organizational judgment, attention to detail, and comfort working in a fast-paced environment.

Responsibilities

• Review agency media recommendations and provide actionable feedback with the Paid Media Director and Audience Strategy team, as applicable.
• Coordinate campaign implementation with the media agency, track milestones, and support timely delivery across media channels.
• Review agency deliverables, including tactical plans, flowcharts, media authorizations, launch trackers, and campaign reports.
• Track campaign spending, pacing, flighting, and delivery against approved plans; identify discrepancies and escalate budget decisions or material risks to the Paid Media Director.
• Lead ongoing campaign performance analysis, assess channel and creative results against relevant KPIs and benchmarks, and recommend and coordinate optimizations subject to appropriate approvals.
• Review agency reporting, campaign wrap-ups, and measurement studies; synthesize insights and learnings to inform future campaigns.
• Collaborate with Marketing Strategy, Creative, Social, and Operations on creative mapping, asset readiness, launch priorities, and integrated campaign updates.
• Oversee the preparation and accuracy of paid media inputs for internal campaign decks, recaps, and cross-functional updates.
• Supervise and coach the Paid Media Specialist, set priorities, and oversee quality, deadlines, and adherence to paid media procedures.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed