Paid Media Manager

Workshop Digital • Richmond, VA

1d • $75,000 - $80,000 • Hybrid

About The Position

The Paid Media Manager is a highly autonomous role responsible for advancing the team and delivering paid media marketing performance in support of client goals. The manager develops strategies and tactics, builds strong relationships with client contacts and senior stakeholders, troubleshoots client issues, and implements and tests new capabilities to support client growth. The role also trains new hires on basic concepts and supports client services deliverables during sales opportunities, including upsells and new business.

The manager oversees paid digital marketing accounts across multiple advertising channels, develops and optimizes account strategies, performs keyword and audience research, monitors performance, and conducts tests and landing page optimizations aligned with client goals. The role contributes to business development, team training, internal collaboration, and client retention and growth. The position is available as a hybrid role in Richmond, Virginia, or remotely from the listed states. For Richmond-based employees, only Mondays are required in the hybrid workspace.

Requirements

• Meets expectations of a Senior Paid Media Analyst and has demonstrated the ability to work independently on a regular basis.
• Demonstrated ability to manage high-complexity clients, build strong relationships, prioritize workloads, and produce actionable and accurate client insights with minimal support.
• Ability to present data and insights clearly and logically and to create effective agendas and lead client meetings with minimal support.
• Proven track record managing a full workload of medium-complexity clients and some high-complexity clients, with demonstrated ability to take on additional work during busy periods.
• Advanced written, verbal, and visual communication skills.
• Advanced analytical capabilities, with limited need for support on advanced analysis and insights.
• Ability to deliver core training and occasionally train other team members.
• Ability to understand and support leadership decisions and vision.
• Proactively expand core knowledge through independent research, peer shadowing, and support projects.
• Advanced skills in Microsoft Office and Google Workspace, particularly Excel and Google Sheets.
• Ability to log assigned client hours and meet deadlines.

Nice To Haves

• Experience identifying and implementing initiatives that advance the team.
• Ability to mentor junior team members.
• Experience contributing thought leadership content to company or industry publications.

Responsibilities

• Develop paid media strategies and tactics that support client goals and performance.
• Build and maintain strong relationships with client contacts and senior stakeholders; attend client meetings and communicate effectively with varied audiences.
• Prepare and present accurate, meaningful reports and analysis; proactively identify and resolve client concerns.
• Communicate client concerns and relevant industry updates to the Paid Media Team Lead and share useful information with colleagues.
• Participate in interviews, lead special projects with support, and contribute to team development.
• Identify client growth opportunities, coordinate potential case studies with marketing, and manage beta tests of new services.
• Support sales opportunities as needed, including RFPs, presentations, audits, and statements of work; escalate requests for SOW changes.
• Update and expand training content, develop technical training content as needed, conduct team trainings, and stay current on industry practices.
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other channels.
• Build, manage, and optimize client accounts; conduct keyword and audience research; improve performance and diversify budgets.
• Develop test hypotheses and implement landing page optimizations, strategies, and tactics aligned with client business goals and KPIs.
• Set up and review Google Analytics and other third-party tracking software.
• Identify industry changes, threats, and opportunities and present relevant findings to clients.
• Temporarily take on additional client hours to support the team during periods of limited bandwidth.
• Meet client expectations, deadlines, and assigned client-hour logging requirements; support client retention and growth.
• Occasionally contribute thought leadership content and may mentor junior team members.

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, and 12 holidays
• Hybrid workspace for Richmond employees, with only Mondays required
• Three months of fully paid parental leave
• Eight hours of paid volunteer time per quarter
• 401(k) with 3% non-elective contributions
• Comprehensive health benefits, including two medical plans, dental, and vision insurance
• Life insurance and short-term and long-term disability coverage
• Profit sharing
• Company-wide meetups in Richmond, Virginia, twice a year
• Committee membership opportunities in Community, Culture, and Health & Wellness

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed